Radio and Audio > Audio & Radio: Sectors
BOOST BRAND ACCELERATOR, Barranco / YOLEIT / 2024
Overview
Credits
Why is this work relevant for Audio and Radio?
Because, with the help of AI, we made the most important and beloved rock singer in the history of Peru and icon of the 90s sing again despite having lost his voice due to dysarthria caused by ALS, all this for the return of another Peruvian icon of the 90s: Yoleit yogurt.
This work also creates a precedent for every singer with a motor speech disease, putting AI as a way back to music and transforms a song into a cultural iconic moment in Peru's history.
Please provide any cultural context that would help the Jury understand any cultural, national or regional nuances applicable to this work.
Pedro Suárez-Vértiz, the most famous and beloved Peruvian musician of the 90's rock wave and Peruvian music history, lost the ability to speak in the peak of his career because of amyotrophic lateral sclerosis (ALS), a fatal motor neuron disease that causes him Dysarthria, a motor speech disorder that made him never be able to sing again.
This was a very important event in the history of Peruvian pop culture, creating a national nostalgia around the music and voice of Pedro Suárez-Vértiz.
Since then, all Peruvians continued listening to Pedro's music in bars, clubs and parties, dreaming that one day Pedro, somehow, would release a song again.
Write a short summary of what happens in the radio or audio work.
We made the singer who couldn't sing, sing once again.
With the help of AI and Google Colab we managed to recreate the voice of Pedro Suárez-Vértiz to sing a song that he wrote just before losing his ability to speak and we putted in platforms like Youtube and Spotify.
Translation. Provide a full English translation of any audio.
Hey!
My love, I lost faith in you
I can't go back with you
I love you like no one else ever
I'm sorry I can't go back
I never imagined it
You told me "I've already changed"
I didn't pay attention to my friends
And everybody saw how I cried
I loved you with my soul
I forgot about myself
And as a friend said
"Love everyone as yourself,
Never more than yourself" and there I failed
My love, I lost faith in you
I can't go back with you
I love you like no one else ever
I'm sorry I can't go back
Hey!
You held his hand
I saw it with my eyes
You told him that you were suffering
Just like you did it to me
You were a little girl
Whom no one cared for
and I wanted to protect you
Because no one wanted to take care of you
But your thirst for skin defeated your love
My love, I lost faith in you
I can't go back with you
I love you like no one else ever
I'm sorry
I can't go back
Hey!
Even if it's not your fault
The error occurred
And today your mistake is already a fact
that in the end killed us
I loved you with my soul
I forgot about myself
And as a friend said
"Love everyone as yourself,
Never more than yourself"
And there I failed
My love, I lost faith in you
I can't go back with you
I love you like no one else ever
I'm sorry I can't go back
Hey!
I love you like no one else ever
I'm sorry I can't go back
Hey!
Background:
Pedro Suárez-Vértiz, the most famous and beloved Peruvian musician of the 90's rock wave and Peruvian music history, lost the ability to speak in the peak of his career because of amyotrophic lateral sclerosis (ALS), a fatal motor neuron disease that causes him Dysarthria, a motor speech disorder that made him never be able to sing again.
Yoleit, an iconic and beloved Peruvian yogurt also of the 90´s was coming back to the market in 2023 with the concept "The good always comes back", so they weren´t going to comeback alone.
Describe the Impact:
The day we release the new Pedro's song in Yoleit's Youtube account with a videoclip accesible exclusively with QR codes on our yogurt bottles, the whole country went crazy.
Every supermarket and store where there was a yogurt Yoleit was full of people trying to hear the new Pedro's song, masses went there just to scan the QR code and save it as a memory.
Instagram stories were full of people saying thanks to Yoleit and inviting others to buy the product.
Fans started to upload the song in every platform, like multiple Tik Tok and youtube accounts organically.
Every news programs, entertainment programs and newspapers were talking about the return of Yoleit along with Pedro's new song.
This was an iconic moment in Peruvian pop culture history.
The greatest idol of Peruvians had returned to music having lost his voice many years ago and Yoleit made it possible.
More Entries from Consumer Goods in Radio and Audio
24 items
More Entries from BOOST BRAND ACCELERATOR
24 items