Because we use digital tools and techniques to achieve something nearly impossible, something that a whole country was waiting for: make the most beloved rockstar in Peru's history to sing again after losing his ability to speak because of dysarthria caused by ALS.

This is a perfect example of how digital craft can be used not only for commercial purposes but to help people with diseases achieve incredible things.

Pedro Suárez-Vértiz, the most famous and beloved Peruvian musician of the 90's rock wave and Peruvian music history, lost the ability to speak in the peak of his career because of amyotrophic lateral sclerosis (ALS), a fatal motor neuron disease that causes him Dysarthria, a motor speech disorder that made him never be able to sing again.

This was a very important event in the history of Peruvian pop culture, creating a national nostalgia around the music and voice of Pedro Suárez-Vértiz.

Since then, all Peruvians continued listening to Pedro's music in bars, clubs and parties, dreaming that one day Pedro, somehow, would release a song again.

Pedro Suárez-Vértiz, the most famous and beloved Peruvian musician of the 90's rock wave and Peruvian music history, lost the ability to speak in the peak of his career because of amyotrophic lateral sclerosis (ALS), a fatal motor neuron disease that causes him Dysarthria, a motor speech disorder that made him never be able to sing again.

Yoleit, an iconic and beloved Peruvian yogurt also of the 90´s was coming back to the market in 2023 with the concept "The good always comes back", so they weren´t going to comeback alone.

Before losing his ability to speak, Pedro Suárez-Vértiz wrote one last song that he never got to sing: "My Love, I Lost Faith In You", so with the help of Artificial Intelligence, Yoleit recreated the voice of Pedro Suárez-Vértiz to achieve the impossible: make him be the voice of it's comeback singing this new song many years after losing his voice.

We spend months of work day and night using Google Colab to process hundreds of files of Pedro's voice in the studio, concerts and interviews to achieve a voice almost identical to the one all Peruvian remembers.

Once we had the perfect inflections, voice nuances and tones we made the AI sing the song Pedro never had the chance to sing.

We launched the song with a videoclip in Yoleit's Youtube account accesible exclusively with a QR code in Yoleit's yogurt bottles, making people all around the country go to super and mini markets just to find the yogurt.

Once the song was realized the country went crazy but not only for Pedro but for Yoleit, thanking the brand for achieving a nation dream: to make Pedro sing again.

We then release the song in Pedro's Spotify and Youtube accounts.