Because, with the help of AI, we made the most important and beloved rock singer in the history of Peru and icon of the 90s sing again despite having lost his voice due to dysarthria caused by ALS, all this for the return of another Peruvian icon of the 90s: Yoleit yogurt.

This work also creates a precedent for every singer with a motor speech disease, putting AI as a way back to music and transforms a song into a cultural iconic moment in Peru's history.

Pedro Suárez-Vértiz, the most famous and beloved Peruvian musician of the 90's rock wave and Peruvian music history, lost the ability to speak in the peak of his career because of amyotrophic lateral sclerosis (ALS), a fatal motor neuron disease that causes him Dysarthria, a motor speech disorder that made him never be able to sing again.

This was a very important event in the history of Peruvian pop culture, creating a national nostalgia around the music and voice of Pedro Suárez-Vértiz.

Since then, all Peruvians continued listening to Pedro's music in bars, clubs and parties, dreaming that one day Pedro, somehow, would release a song again.

We made the singer who couldn't sing, sing once again.

With the help of AI and Google Colab we managed to recreate the voice of Pedro Suárez-Vértiz to sing a song that he wrote just before losing his ability to speak and we putted in platforms like Youtube and Spotify.

Hey!

My love, I lost faith in you

I can't go back with you

I love you like no one else ever

I'm sorry I can't go back

I never imagined it

You told me "I've already changed"

I didn't pay attention to my friends

And everybody saw how I cried

I loved you with my soul

I forgot about myself

And as a friend said

"Love everyone as yourself,

Never more than yourself" and there I failed

My love, I lost faith in you

I can't go back with you

I love you like no one else ever

I'm sorry I can't go back

Hey!

You held his hand

I saw it with my eyes

You told him that you were suffering

Just like you did it to me

You were a little girl

Whom no one cared for

and I wanted to protect you

Because no one wanted to take care of you

But your thirst for skin defeated your love

My love, I lost faith in you

I can't go back with you

I love you like no one else ever

I'm sorry

I can't go back

Hey!

Even if it's not your fault

The error occurred

And today your mistake is already a fact

that in the end killed us

I loved you with my soul

I forgot about myself

And as a friend said

"Love everyone as yourself,

Never more than yourself"

And there I failed

My love, I lost faith in you

I can't go back with you

I love you like no one else ever

I'm sorry I can't go back

Hey!

I love you like no one else ever

I'm sorry I can't go back

Hey!

Pedro Suárez-Vértiz, the most famous and beloved Peruvian musician of the 90's rock wave and Peruvian music history, lost the ability to speak in the peak of his career because of amyotrophic lateral sclerosis (ALS), a fatal motor neuron disease that causes him Dysarthria, a motor speech disorder that made him never be able to sing again.

Yoleit, an iconic and beloved Peruvian yogurt also of the 90´s was coming back to the market in 2023 with the concept "The good always comes back", so they weren´t going to comeback alone.

The day we release the new Pedro's song in Yoleit's Youtube account with a videoclip accesible exclusively with QR codes on our yogurt bottles, the whole country went crazy.

Every supermarket and store where there was a yogurt Yoleit was full of people trying to hear the new Pedro's song, masses went there just to scan the QR code and save it as a memory.

Instagram stories were full of people saying thanks to Yoleit and inviting others to buy the product.

Fans started to upload the song in every platform, like multiple Tik Tok and youtube accounts organically.

Every news programs, entertainment programs and newspapers were talking about the return of Yoleit along with Pedro's new song.

This was an iconic moment in Peruvian pop culture history.

The greatest idol of Peruvians had returned to music having lost his voice many years ago and Yoleit made it possible.