Direct > Data & Technology

THE EVERYDAY TACTICIAN

McCANN, London / XBOX / 2024

Awards:

Grand Prix Cannes Lions
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Overview

Credits

More Entries from Gaming in Direct

24 items

Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Gaming

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Gold Cannes Lions
DARTY - LONG LASTING REVIEWS

Consumer Goods

DARTY - LONG LASTING REVIEWS

DARTY, PUBLICIS CONSEIL

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Gold Cannes Lions
RENAULT - CARS TO WORK

Automotive

RENAULT - CARS TO WORK

RENAULT, PUBLICIS CONSEIL

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Gold Cannes Lions
SPREADBEATS

Mailing/Programmatic Mail

SPREADBEATS

SPOTIFY, FCB NEW YORK

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Gold Cannes Lions
ALCARAZ SIGNS

Use of Broadcast

ALCARAZ SIGNS

NETFLIX, DAVID

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Gold Cannes Lions
DOORDASH-ALL-THE-ADS

Use of Broadcast

DOORDASH-ALL-THE-ADS

DOORDASH, WIEDEN+KENNEDY

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Gold Cannes Lions
ROOM FOR EVERYONE

Data-Driven Direct Strategy

ROOM FOR EVERYONE

MASTERCARD, McCANN POLAND

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Gold Cannes Lions
HEINZ KETCHUP & SEEMINGLY RANCH

Launch/Relaunch

HEINZ KETCHUP & SEEMINGLY RANCH

HEINZ KETCHUP, RETHINK

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Gold Cannes Lions
PUB MUSEUMS

Single-Market Campaign

PUB MUSEUMS

HEINEKEN, LEPUB

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Gold Cannes Lions
150 YEARS OF WHATEVERKEN

Social Behaviour & Cultural Insight

150 YEARS OF WHATEVERKEN

HEINEKEN, LEPUB

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Gold Cannes Lions
ADOPTABLE. BY PEDIGREE

Corporate Purpose & Social Responsibility

ADOPTABLE. BY PEDIGREE

PEDIGREE, COLENSO BBDO

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Silver Cannes Lions
CLEAN SPONSORSHIP

Consumer Goods

CLEAN SPONSORSHIP

CONSUL, DM9

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Silver Cannes Lions
SPREADBEATS

Consumer Services/Business to Business

SPREADBEATS

SPOTIFY, FCB NEW YORK

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Silver Cannes Lions
RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

Not-for-Profit / Charity / Government

RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

LAUT GEGEN NAZIS, JUNG VON MATT AG

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Silver Cannes Lions
BALLBOARDS

Use of Print/Outdoor

BALLBOARDS

MERCADO LIBRE, GUT

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Silver Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

Metaverse, New Realities & Emerging Tech

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

DORITOS/ PEPSICO, PEPSICO

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Silver Cannes Lions
GAMER LOAN

Gaming

GAMER LOAN

BANCO DEL PACÍFICO, PARADAIS DDB

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Silver Cannes Lions
PINK CHIP

Use of Digital Platforms

PINK CHIP

DEGIRO, UN WOMEN, AKQA

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Silver Cannes Lions
UNINTERRUPTAD

Use of Digital Platforms

UNINTERRUPTAD

BUDWEISER, AFRICA CREATIVE DDB

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Silver Cannes Lions
THANKS FOR COKE-CREATING

Co-Creation & User-Generated Content

THANKS FOR COKE-CREATING

COCA-COLA, VML

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Silver Cannes Lions
EPIDEMIC SOUND - FEEL IT FIND IT

Copywriting

EPIDEMIC SOUND - FEEL IT FIND IT

EPIDEMIC SOUND, RETHINK

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Silver Cannes Lions
SIGHTWALKS

Experience Design

SIGHTWALKS

SOL CEMENT, CIRCUS GREY

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Silver Cannes Lions
DON'T DRINK HERTOG JAN

Experience Design

DON'T DRINK HERTOG JAN

HERTOG JAN, GUT

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Silver Cannes Lions
150 YEARS OF WHATEVERKEN

Personalised Campaigns

150 YEARS OF WHATEVERKEN

HEINEKEN, LEPUB

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More Entries from McCANN

24 items

Grand Prix Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Targeting, Insights & Personalisation

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Grand Prix Cannes Lions
EAT A SWEDE

Fiction Film: 5-30 minutes

EAT A SWEDE

SWEDISH FOOD FEDERATION, McCANN

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Grand Prix Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Design-driven Effectiveness

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Launch/Relaunch

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Gaming

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Brand & Communications Design

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Titanium Cannes Lions
THE EVERYDAY TACTICIAN

Titanium

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Gold Cannes Lions
FIT MY FEET

OTC Products

FIT MY FEET

BUCKAROO FOOTWARE, McCANN

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Gold Cannes Lions
FABRIC OF ENGLAND

Data Storytelling

FABRIC OF ENGLAND

SHOW RACISM THE RED CARD, McCANN

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Gold Cannes Lions
THE EVERYDAY TACTICIAN

Gaming-Led Brand Experience

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Gold Cannes Lions
FIGHTING TO REMEMBER

Use of Gaming / Streaming Platforms

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

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Gold Cannes Lions
FIGHTING TO REMEMBER

Innovative Use of Influencers

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

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Gold Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Cultural Insight

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Gold Cannes Lions
#OPTINK

Cultural Insight

#OPTINK

JUNGE HELDEN E.V., McCANN

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Gold Cannes Lions
GOLF

Home Appliances, Furnishings, Electronics & Audio Visual

GOLF

PIONEER, McCANN

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Silver Cannes Lions
THE EVERYDAY TACTICIAN

Data-Enhanced Creativity

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Silver Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Quality Education

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

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Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

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Silver Cannes Lions
EAT A SWEDE

Non-profit / Foundation-led Education & Awareness

EAT A SWEDE

SWEDISH FOOD FEDERATION, McCANN

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Silver Cannes Lions
PEPITO

Use of Print

PEPITO

GFR MEDIA, McCANN

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Silver Cannes Lions
#FREECUTHBERT

Real-time Response

#FREECUTHBERT

ALDI, McCANN

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Silver Cannes Lions
ADLAM: AN ALPHABET TO PRESERVE A CULTURE

Creative Effectiveness for Good

ADLAM: AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Silver Cannes Lions
13 MINUTES

Content Creation & Production

13 MINUTES

CZECH INSURANCE ASSOCIATION, McCANN

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