PR > PR Techniques

THE EVERYDAY TACTICIAN

McCANN, London / XBOX / 2024

Awards:

Silver Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Supporting Images
Supporting Images
Case Film
Supporting Images
Presentation Image
Supporting Images
Supporting Images
Supporting Content
1 of 0 items

Overview

Credits

More Entries from Launch/Relaunch in PR

24 items

Grand Prix Cannes Lions
THE MISHEARD VERSION

Healthcare

THE MISHEARD VERSION

SPECSAVERS, GOLIN

(opens in a new tab)
Gold Cannes Lions
HEINZ KETCHUP FRAUD

Consumer Goods

HEINZ KETCHUP FRAUD

HEINZ KETCHUP, RETHINK

(opens in a new tab)
Gold Cannes Lions
WOMEN'S FOOTBALL

Content Creation & Production

WOMEN'S FOOTBALL

ORANGE, MARCEL

(opens in a new tab)
Gold Cannes Lions
VW 70 YEARS CAMPAIGN

Innovative Use of Influencers/Creators

VW 70 YEARS CAMPAIGN

VOLKSWAGEN, ALMAPBBDO

(opens in a new tab)
Gold Cannes Lions
BAR EXPERIENCE

Corporate Image, Communication & Reputation Management

BAR EXPERIENCE

HEINEKEN, EDELMAN

(opens in a new tab)
Gold Cannes Lions
IN TRANSIT

Local Brand

IN TRANSIT

CALLEN-LORDE, METROPOLITAN TRANSPORTATION AUTHORITY, NYC LGBT HISTORIC SITES PRO, AREA 23, AN IPG HEALTH NETWORK COMPANY

(opens in a new tab)
Gold Cannes Lions
WITHOUT CONSENT - A MESSAGE FROM ELLA

Social Behaviour & Cultural Insight

WITHOUT CONSENT - A MESSAGE FROM ELLA

DEUTSCHE TELEKOM, adam&eveBerlin

(opens in a new tab)
Gold Cannes Lions
TRANSLATORS

Social Behaviour & Cultural Insight

TRANSLATORS

U.S. BANK, WEBER SHANDWICK

(opens in a new tab)
Gold Cannes Lions
SWEETHEARTS SITUATIONSHIPS

Breakthrough on a Budget

SWEETHEARTS SITUATIONSHIPS

SWEETHEARTS, TOMBRAS

(opens in a new tab)
Silver Cannes Lions
TRANSLATORS

Consumer Services/Business to Business

TRANSLATORS

U.S. BANK, WEBER SHANDWICK

(opens in a new tab)
Silver Cannes Lions
DOORDASH-ALL-THE-ADS

Social Engagement

DOORDASH-ALL-THE-ADS

DOORDASH, WIEDEN+KENNEDY

(opens in a new tab)
Silver Cannes Lions
UNSEEN FACES

Innovative Use of Influencers/Creators

UNSEEN FACES

MISSING CHILDREEN & UNICEF, OGILVY ARGENTINA

(opens in a new tab)
Silver Cannes Lions
THE PLASTIC FORECAST

Research, Data & Analytics

THE PLASTIC FORECAST

MINDEROO FOUNDATION, M&C SAATCHI

(opens in a new tab)
Silver Cannes Lions
LULUMELON EOSS

Use of Events & Stunts

LULUMELON EOSS

HDFC BANK, FCB KINNECT

(opens in a new tab)
Silver Cannes Lions
THE EVERYDAY TACTICIAN

Launch/Relaunch

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Silver Cannes Lions
GUSTAVE ROUSSY - A TRUE STORY

Brand Voice & Strategic Storytelling

GUSTAVE ROUSSY - A TRUE STORY

GUSTAVE ROUSSY, PUBLICIS CONSEIL

(opens in a new tab)
Silver Cannes Lions
GRAD IN BLACK

Brand Voice & Strategic Storytelling

GRAD IN BLACK

VULT, GUT

(opens in a new tab)
Silver Cannes Lions
PUB MUSEUMS

Use of Technology

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
CODE MY CROWN

Sponsorship & Brand Partnership

CODE MY CROWN

DOVE, EDELMAN

(opens in a new tab)
Silver Cannes Lions
SING TO REMEMBER

Single-Market Campaign

SING TO REMEMBER

COCA-COLA, VML

(opens in a new tab)
Silver Cannes Lions
VW 70 YEARS CAMPAIGN

Single-Market Campaign

VW 70 YEARS CAMPAIGN

VOLKSWAGEN, ALMAPBBDO

(opens in a new tab)
Silver Cannes Lions
THE MISHEARD VERSION

Use of Humour

THE MISHEARD VERSION

SPECSAVERS, GOLIN

(opens in a new tab)
Silver Cannes Lions
WELCOME TO THE GROUP

Corporate Purpose & Social Responsibility

WELCOME TO THE GROUP

CAMBIEMOS LA REGLA, PHD

(opens in a new tab)
Silver Cannes Lions
THE COST OF BEAUTY

Corporate Purpose & Social Responsibility

THE COST OF BEAUTY

DOVE, OGILVY

(opens in a new tab)

More Entries from McCANN

24 items

Grand Prix Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Targeting, Insights & Personalisation

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Grand Prix Cannes Lions
EAT A SWEDE

Fiction Film: 5-30 minutes

EAT A SWEDE

SWEDISH FOOD FEDERATION, McCANN

(opens in a new tab)
Grand Prix Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Design-driven Effectiveness

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Launch/Relaunch

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Gaming

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Brand & Communications Design

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Titanium Cannes Lions
THE EVERYDAY TACTICIAN

Titanium

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
FIT MY FEET

OTC Products

FIT MY FEET

BUCKAROO FOOTWARE, McCANN

(opens in a new tab)
Gold Cannes Lions
FABRIC OF ENGLAND

Data Storytelling

FABRIC OF ENGLAND

SHOW RACISM THE RED CARD, McCANN

(opens in a new tab)
Gold Cannes Lions
THE EVERYDAY TACTICIAN

Gaming-Led Brand Experience

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
FIGHTING TO REMEMBER

Use of Gaming / Streaming Platforms

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

(opens in a new tab)
Gold Cannes Lions
FIGHTING TO REMEMBER

Innovative Use of Influencers

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

(opens in a new tab)
Gold Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Cultural Insight

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Gold Cannes Lions
#OPTINK

Cultural Insight

#OPTINK

JUNGE HELDEN E.V., McCANN

(opens in a new tab)
Gold Cannes Lions
GOLF

Home Appliances, Furnishings, Electronics & Audio Visual

GOLF

PIONEER, McCANN

(opens in a new tab)
Silver Cannes Lions
THE EVERYDAY TACTICIAN

Data-Enhanced Creativity

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Silver Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Quality Education

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

(opens in a new tab)
Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

(opens in a new tab)
Silver Cannes Lions
EAT A SWEDE

Non-profit / Foundation-led Education & Awareness

EAT A SWEDE

SWEDISH FOOD FEDERATION, McCANN

(opens in a new tab)
Silver Cannes Lions
PEPITO

Use of Print

PEPITO

GFR MEDIA, McCANN

(opens in a new tab)
Silver Cannes Lions
#FREECUTHBERT

Real-time Response

#FREECUTHBERT

ALDI, McCANN

(opens in a new tab)
Silver Cannes Lions
ADLAM: AN ALPHABET TO PRESERVE A CULTURE

Creative Effectiveness for Good

ADLAM: AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Silver Cannes Lions
13 MINUTES

Content Creation & Production

13 MINUTES

CZECH INSURANCE ASSOCIATION, McCANN

(opens in a new tab)