Quick. Name another long-running, long-form B2B edutainment series that blends equal parts real product demos with relatable human stories.

We couldn’t either.

The Underdogs is our most successful B2B campaign and arguably the most unique storytelling platform of its kind.

Back for the fourth consecutive year, the Underdogs tell a story that matters to all businesses big and small — Security.

Security matters for every company. Problem is, it’s a subject matter that’s nerdy and arcane. Even worse, with most security features being back-end tech, it’s almost impossible tell a story about something people rarely see.

Security matters for every company. Problem is, it’s a subject matter that’s nerdy and arcane. Even worse, with most security features being back-end tech, it’s almost impossible tell a story about something people rarely see.

We needed to tell a story that matters to all businesses big and small — Security.

But Security isn’t an easy topic to talk about.

It’s a subject that’s nerdy and arcane. And with most security features being back-end tech, it’s almost impossible to make a film about something people rarely see.

So how did we get everyone sitting up to a bunch of boring and esoteric features? We made Security… EXCITING.

“Swiped” is an action-comedy chase film that centers around an employee’s stolen laptop. And for the first time, our device becomes the main character in the award-winning Underdogs franchise.

This film celebrates our ever-vigilant, always-on Security features such as Notify When Left Behind, Touch ID, FindMy, Remote Lock and Wipe in action. With the simple message that no matter what happens, our security ecosystem is there to save the day.

The team birthed the idea, and worked closely with our software engineers and Technical Device Managers to make sure that every single product moment featured and demonstrated in the film was captured for real.

• 76 million YouTube Views

• #1 Most watched B2B Security Film

• 3:37 average watch time (skippable preroll)

• 151% increase in site traffic

• 30% more weekly business leads