Hutukara is a musical parade that was presented live during the Brazilian carnaval, to raise awareness and give visibility to the Yanomami people. The Yanomami live isolated in the Amazon forest and have been fighting real deadly threats like the illegal mining cartels, the mercury poisoning of their rivers and the Amazon forest devastation. Their fight happens in silence, as they live isolated from the main Brazilian population, so Hutukara was created to bring their fight to the biggest live stage on the planet: the Brazilian carnaval, with the music delivering a clear call for action and protest.

1. The Yanomami are an indigenous group that live isolated from the main Brazilian population, in the heart of the Amazon forest. They live in a gold rich area, atracting illegal gold mining cartels that polute their rivers with mercury, bring diseases, hunger and violence. The Yanomami are facing extinction at the hands of the mining cartels combined with the inaction from the Brazilian governement. The fact that it all happens far away from the media and the main Brazilian population makes it harder to transform their protection into a priority from the Brazilian government and to generate a loud outcry from the Brazilian population.

2. The Rio de Janeiro Carnaval is commonly refered to as “the biggest spectacle on the planet”. With a live audience of 100,000 people and TV coverage that reaches nearly 100M people. It became the perfect stage to have Brazil’s attention concerning the Yanomami fight against illegal gold and for their survival.

The Yanomami people are facing extinction. Living in the middle of the Amazon forest, in a gold rich area, their land has been invaded by illegal gold mining cartels, who polute their rivers and fishing source with mercury, bring deadly diseases and violence, contributing to one of the worst humanitarian crisis in the recent brazilian history. The Yanomami fight for survival is met with lack of efficient action from the Brazilian government and indiference from the main Brazilian population.

To raise awareness and bring visibility to the Yanomami fight against illegal gold mining and their fight for survival in order to generate a loud outcry from the main Brazilian population and efficient action from the Brazilian government.

To have the Yanomami fight for survival as a priority topic in the news media. To become a household conversation of the main Brazilian population. To generate clear effective action from the government.

To build instant interest from the Brazilian population, we brought the fight of an isolated people to where every Brazilian is looking at (and singing with) during the 5 days of Carnaval.

Carnaval dominates the news, social media and every household conversation for a week, and we used that to have every Brazilian sing and see the Yanomami fight for survival.

We used the natural interest of Brazilians for Carnaval and samba to have them learn, understand and show their support for the Yanomami.

The musical Hutukara brings the story of the Yanomami people to the biggest live music spectacle on the planet. The Rio de Janeiro Carnaval becomes the stage for the Yanomami and their fight against illegal mining. 26 chapters tell the story of the Yanomami. From its origin to their current fight against illegal gold mining and the destruction of the Amazon forest.

With 3,000 participants, including 300 percussionists, and 6 building-size floats, the parade is a musical where the lyrics explain the mythology of the Yanomami, from the original Xamã and god Omama to todays real and deadly threat of the illegal gold mining cartels, the mercury poisoning of the rivers, the burning and devastation of the forest and their fight to protect what is left of the Amazon and themselves.

Hutukara is a spectacular protest. It was Performed in front of a live audience of 100,000

Hutukara was performed live by 3,000 people, including 300 percussionist, 9 singers and hundreds of professional dancers. The spectacle lasted for 70 minutes and was performed in front of a live audience of 100,000 people.

With 26 different chapters, each with their unique set of costumes and backstory, Hutukara sang the fight of the Yanomami people for their survival and for the protection of the Amazon forest.

Hutukara was part of the official Carnaval competition in Rio de Janeiro and placed 4th.

200M earned media

220M people reached

+5000% Yanomami mentions

10M song streams

+8,600 articles written