Entertainment > Entertainment-led Brand Experience

DREAMCASTER

FCB NEW YORK, New York / AB INBEV - MICHELOB ULTRA / 2024

Awards:

Bronze Cannes Lions
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Overview

Credits

More Entries from Live Entertainment in Entertainment

24 items

Grand Prix Cannes Lions
WE ARE AYENDA

Social Behaviour & Cultural Insight

WE ARE AYENDA

WHATSAPP, CREATIVE X

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Gold Cannes Lions
WE ARE AYENDA

Non-Fiction Film: 5-30 minutes

WE ARE AYENDA

WHATSAPP, CREATIVE X

(opens in a new tab)
Gold Cannes Lions
AMERICAN CANCER STORY

Brand Partnerships, Sponsorships & Collaborations

AMERICAN CANCER STORY

CHANGE THE REF, KLICK HEALTH

(opens in a new tab)
Gold Cannes Lions
WOMEN'S FOOTBALL

Diversity & Inclusion in Entertainment

WOMEN'S FOOTBALL

ORANGE, MARCEL

(opens in a new tab)
Silver Cannes Lions
AMERICAN CANCER STORY

Fiction Film: Up to 5 minutes

AMERICAN CANCER STORY

CHANGE THE REF, KLICK HEALTH

(opens in a new tab)
Silver Cannes Lions
SHOT ON IPHONE / LITTLE GARLIC

Fiction Film: 5-30 minutes

SHOT ON IPHONE / LITTLE GARLIC

APPLE, TBWA\MEDIA ARTS LAB

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Silver Cannes Lions
LAY'S CHIP CAM

Broadcast/Live Streaming

LAY'S CHIP CAM

PEPSICO PURCHASE, SLAP GLOBAL

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Silver Cannes Lions
LAY'S CHIP CAM

Partnerships with Talent

LAY'S CHIP CAM

PEPSICO PURCHASE, SLAP GLOBAL

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Silver Cannes Lions
PLAY IT SAFE

Social Behaviour & Cultural Insight

PLAY IT SAFE

SYDNEY OPERA HOUSE, THE MONKEYS | ACCENTURE SONG

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Silver Cannes Lions
WOMEN'S FOOTBALL

Social Behaviour & Cultural Insight

WOMEN'S FOOTBALL

ORANGE, MARCEL

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Silver Cannes Lions
THIS IS NOT A GAME

Social Behaviour & Cultural Insight

THIS IS NOT A GAME

MOVISTAR , VML

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Silver Cannes Lions
TRANSLATORS

Social Behaviour & Cultural Insight

TRANSLATORS

U.S. BANK, McCANN

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Bronze Cannes Lions
FUZZY FEELINGS

Fiction Film: Up to 5 minutes

FUZZY FEELINGS

APPLE, TBWA\MEDIA ARTS LAB

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Bronze Cannes Lions
ANOTHER BIRTHDAY

Non-Fiction Film: Up to 5 minutes

ANOTHER BIRTHDAY

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Bronze Cannes Lions
THE STORIES THAT KILLED US

Non-Fiction Film: Up to 5 minutes

THE STORIES THAT KILLED US

PROPUESTA CÍVICA, LANDIA

(opens in a new tab)
Bronze Cannes Lions
THE FLYING TRAIN, A MAGNETIC STORY

Audio Content

THE FLYING TRAIN, A MAGNETIC STORY

SIEMENS HEALTHINEERS, AREA 23, AN IPG HEALTH NETWORK COMPANY

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Bronze Cannes Lions
HUTUKARA

Live Entertainment

HUTUKARA

SALGUEIRO & URIHI YANOMAMI, ACADEMICOS DO SALGUEIRO

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Bronze Cannes Lions
DREAMCASTER

Live Entertainment

DREAMCASTER

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

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Bronze Cannes Lions
MICHAEL CERAVE

360 Integrated Brand Experience

MICHAEL CERAVE

CERAVE, OGILVY PR

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Bronze Cannes Lions
ERASE VALENTINE’S DAY

360 Integrated Brand Experience

ERASE VALENTINE’S DAY

MONDELEZ INTERNATIONAL, OGILVY

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Bronze Cannes Lions
ALCARAZ SIGNS

Audience Engagement/Distribution Strategy

ALCARAZ SIGNS

NETFLIX, DAVID

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Bronze Cannes Lions
EAT LIKE YOUR AVATAR

Influencer & Co-Creation

EAT LIKE YOUR AVATAR

INTERBEV, OGILVY PARIS

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Bronze Cannes Lions
THE GRAVY RACE

Influencer & Co-Creation

THE GRAVY RACE

SHEBA, AMV BBDO

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Bronze Cannes Lions
THE PRINCESS AND THE CROWN

Brand Partnerships, Sponsorships & Collaborations

THE PRINCESS AND THE CROWN

SUNSILK, SOKO

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More Entries from FCB NEW YORK

24 items

Grand Prix Cannes Lions
THE WHOPPER DETOUR

Activation by Location

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Titanium Grand Prix Cannes Lions
THE WHOPPER DETOUR

Titanium

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Grand Prix Cannes Lions
DREAMCASTER

Live Broadcast / Live Streaming

DREAMCASTER

AB INBEV – MICHELOB ULTRA, FCB NEW YORK

(opens in a new tab)
Grand Prix Cannes Lions
THE WHOPPER DETOUR

Retail

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Grand Prix Cannes Lions
SPREADBEATS

Technological Achievement in Digital Craft

SPREADBEATS

SPOTIFY, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
LAP OF LEGENDS

Broadcast/Live Streaming

LAP OF LEGENDS

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
MCENROE VS MCENROE

Applied Innovation

MCENROE VS MCENROE

AB INBEV, FCB NEW YORK

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Gold Cannes Lions
SPREADBEATS

Motion Graphics Design & Animation

SPREADBEATS

SPOTIFY, FCB NEW YORK

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Gold Cannes Lions
A SONG FOR EVERY CMO

Targeting & Engagement

A SONG FOR EVERY CMO

SPOTIFY, FCB NEW YORK

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Gold Cannes Lions
THE WHOPPER DETOUR

Retail

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
RACHEL

Consumer Services / Business to Business

RACHEL

SPOTIFY, FCB NEW YORK

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Gold Cannes Lions
BRAD

Consumer Services / Business to Business

BRAD

SPOTIFY, FCB NEW YORK

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Gold Cannes Lions
SPREADBEATS

Mailing/Programmatic Mail

SPREADBEATS

SPOTIFY, FCB NEW YORK

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Gold Cannes Lions
DREAMCASTER

Use of Screens & Audio Visual Platforms

DREAMCASTER

MICHELOB ULTRA, FCB NEW YORK

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Gold Cannes Lions
MICHELOB ULTRA COURTSIDE

Use of Events

MICHELOB ULTRA COURTSIDE

ABINBEV, FCB NEW YORK

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Gold Cannes Lions
THE WHOPPER DETOUR

Use of Mobile

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
LAP OF LEGENDS

Real-Time Usage & Targeting

LAP OF LEGENDS

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE WHOPPER DETOUR (2021)

Acquisition

THE WHOPPER DETOUR (2021)

BURGER KING, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE WHOPPER DETOUR

Use of Mobile

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
MCENROE VS MCENROE

Technological Achievement in Digital Craft

MCENROE VS MCENROE

AB INBEV, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE WHOPPER DETOUR

Excellence in Mobile Campaign & Messaging

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE WHOPPER DETOUR

Challenger Brand

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Silver Cannes Lions
SPREADBEATS

Consumer Services/Business to Business

SPREADBEATS

SPOTIFY, FCB NEW YORK

(opens in a new tab)
Silver Cannes Lions
SPREADBEATS

Craft in B2B

SPREADBEATS

SPOTIFY, FCB NEW YORK

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