Social and Influencer > Websites & Microsites
DDB STOCKHOLM, Stockholm / VOLKSWAGEN / 2009
Awards:
Overview
Credits
Translation
The Passat EcoFuel emits just 20g CO2 per km. We illustrated just how little this is by comparing it to human emissions, which is about 0.05g per breath.
After selecting a route between two cities in Sweden, the jazz calculation begins. The result is then presented in the equivalent time that a jazz band would emit the same amount of CO2, as emitted by a Passat EcoFuel in the selected route.
A playlist of jazz music corresponding to the distance was generated, that the visitor could add directly to Spotify. If the visitor would not be Spotify-member, Volkswagen gave away an invitation.
More Entries from DDB STOCKHOLM
24 items