Entertainment Lions For Gaming > Gaming-Led Brand Experience

A RIP IN REALITY

BBDO NEW YORK, New York / META / 2024

Awards:

Shortlisted Cannes Lions
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Overview

Credits

More Entries from New Realities & Emerging Tech in Entertainment Lions For Gaming

24 items

Grand Prix Cannes Lions
THE EVERYDAY TACTICIAN

Launch/Relaunch

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
THIS IS NOT A GAME

Audio-Visual Content

THIS IS NOT A GAME

MOVISTAR , VML

(opens in a new tab)
Gold Cannes Lions
GAMER LOAN

Social Behaviour & Cultural Insight

GAMER LOAN

BANCO DEL PACÍFICO, PARADAIS DDB

(opens in a new tab)
Silver Cannes Lions
THE GAMING FRIDGE

Brand Integration for Games

THE GAMING FRIDGE

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
GAMER LOAN

Community Management/Social Engagement

GAMER LOAN

BANCO DEL PACÍFICO, PARADAIS DDB

(opens in a new tab)
Silver Cannes Lions
THE EVERYDAY TACTICIAN

Brand Partnerships, Sponsorships & Collaborations

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Silver Cannes Lions
CODE MY CROWN

Diversity & Inclusion in Gaming

CODE MY CROWN

DOVE, EDELMAN

(opens in a new tab)
Silver Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

Social Behaviour & Cultural Insight

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

DORITOS/ PEPSICO, PEPSICO

(opens in a new tab)
Bronze Cannes Lions
STARR PARK CCTV

Audio-Visual Content

STARR PARK CCTV

BRAWL STARS, SUPERCELL

(opens in a new tab)
Bronze Cannes Lions
PLAY HAS NO LIMITS FEAT. KING GNU

Audio-Visual Content

PLAY HAS NO LIMITS FEAT. KING GNU

PLAYSTATION, SIX INC

(opens in a new tab)
Bronze Cannes Lions
LEGO FORTNITE

Brand Integration for Games

LEGO FORTNITE

LEGO, THE LEGO GROUP

(opens in a new tab)
Bronze Cannes Lions
UNHIDE THE PRICE

Brand Integration for Games

UNHIDE THE PRICE

DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. & S-COMMUNICATION SERVICES GMBH, JUNG VON MATT AG

(opens in a new tab)
Bronze Cannes Lions
DIABLO ANTHEM

Influencer & Co-Creation

DIABLO ANTHEM

DIABLO, 72ANDSUNNY

(opens in a new tab)
Bronze Cannes Lions
THE GAMING FRIDGE

Innovation in Gaming

THE GAMING FRIDGE

HEINEKEN, LEPUB

(opens in a new tab)
Bronze Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

Innovation in Gaming

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

DORITOS/ PEPSICO, PEPSICO

(opens in a new tab)
Shortlisted Cannes Lions
DIABLO ANTHEM

Audio-Visual Content

DIABLO ANTHEM

DIABLO, 72ANDSUNNY

(opens in a new tab)
Shortlisted Cannes Lions
THE EVERYDAY TACTICIAN

Audio-Visual Content

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Shortlisted Cannes Lions
THE MET REPLICA

In-Person Gaming Experience

THE MET REPLICA

VERIZON, VERIZON CREATIVE MARKETING

(opens in a new tab)
Shortlisted Cannes Lions
A RIP IN REALITY

New Realities & Emerging Tech

A RIP IN REALITY

META, BBDO NEW YORK

(opens in a new tab)
Shortlisted Cannes Lions
DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

New Realities & Emerging Tech

DORITOS SILENT: THE WORLD'S FIRST AI AUGMENTED SNACK

DORITOS/ PEPSICO, PEPSICO

(opens in a new tab)
Shortlisted Cannes Lions
THE MET REPLICA

Mobile Games

THE MET REPLICA

VERIZON, VERIZON CREATIVE MARKETING

(opens in a new tab)
Shortlisted Cannes Lions
LOOT FOR GOOD

Brand Integration for Games

LOOT FOR GOOD

CALL OF DUTY ENDOWMENT, DAVID

(opens in a new tab)
Shortlisted Cannes Lions
JBL QUANTUM GUIDE PLAY

Brand Integration for Games

JBL QUANTUM GUIDE PLAY

JBL QUANTUM, BLKJ HAVAS

(opens in a new tab)
Shortlisted Cannes Lions
MISSION TALITA

Brand Integration for Games

MISSION TALITA

TALITA, AKESTAM HOLST

(opens in a new tab)

More Entries from BBDO NEW YORK

24 items

Grand Prix Cannes Lions
THE TALK

Corporate Social Responsibility (CSR) / Corporate Image

THE TALK

PROCTER & GAMBLE, BBDO NEW YORK

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Grand Prix Cannes Lions
VOYEUR INTEGRATED CAMPAIGN

Best Integrated Promotional Campaign

VOYEUR INTEGRATED CAMPAIGN

HBO, BBDO NEW YORK

(opens in a new tab)
Grand Prix Cannes Lions
VOYEUR PROJECTION INSTALLATION

Stunts & Live Advertising

VOYEUR PROJECTION INSTALLATION

HBO, BBDO NEW YORK

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Gold Cannes Lions
YOU'RE NOT YOU WHEN YOU'RE HUNGRY

Creative Effectiveness

YOU'RE NOT YOU WHEN YOU'RE HUNGRY

MARS, BBDO NEW YORK

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Gold Cannes Lions
M&M'S - SPOKESCANDIES ON PAUSE

Food & Drink

M&M'S - SPOKESCANDIES ON PAUSE

M&M'S, BBDO NEW YORK

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Gold Cannes Lions
IAN UP FOR WHATEVER FILM

Achivement in Production

IAN UP FOR WHATEVER FILM

BBDO NEW YORK

(opens in a new tab)
Gold Cannes Lions
LIVE LOOPER

Video / Moving Image

LIVE LOOPER

DOWNTOWN RECORDS, BBDO NEW YORK

(opens in a new tab)
Gold Cannes Lions
VOYEUR PROJECTION INSTALLATION

Environmental Design: Semi-Permanent

VOYEUR PROJECTION INSTALLATION

HBO, BBDO NEW YORK

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Gold Cannes Lions
EVAN

Online: Fiction under 15 minutes

EVAN

SANDY HOOK PROMISE, BBDO NEW YORK

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Gold Cannes Lions
IMAGINE

Best Use of Internet/Online Advertising in a Promotional Campaign

IMAGINE

HBO, BBDO NEW YORK

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Gold Cannes Lions
HBO VOYEUR

Publications & Media

HBO VOYEUR

HBO, BBDO NEW YORK

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Gold Cannes Lions
THE TALK

Corporate Social Responsibility (CSR) / Corporate Image

THE TALK

PROCTER & GAMBLE, BBDO NEW YORK

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Gold Cannes Lions
BEFRIEND/BEWARE

Publications & Media

BEFRIEND/BEWARE

BBC, BBDO NEW YORK

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OCCUPIER/LIBERATOR

Publications & Media

OCCUPIER/LIBERATOR

BBC, BBDO NEW YORK

(opens in a new tab)
Gold Cannes Lions
IMMINENT/PREVENTABLE

Publications & Media

IMMINENT/PREVENTABLE

BBC, BBDO NEW YORK

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Gold Cannes Lions
CITIZENS/CRIMINALS

Publications & Media

CITIZENS/CRIMINALS

BBC, BBDO NEW YORK

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Gold Cannes Lions
COUPLE

Publications & Media

COUPLE

HBO, BBDO NEW YORK

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Gold Cannes Lions
DINER

Publications & Media

DINER

HBO, BBDO NEW YORK

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Gold Cannes Lions
SURPRISE

Publications & Media

SURPRISE

HBO, BBDO NEW YORK

(opens in a new tab)
Gold Cannes Lions
JENKINS

Business Equipment & Services

JENKINS

FEDEX, BBDO NEW YORK

(opens in a new tab)
Gold Cannes Lions
REMIND ME

Business Equipment & Services

REMIND ME

FEDEX, BBDO NEW YORK

(opens in a new tab)
Gold Cannes Lions
MBA

Business Equipment & Services

MBA

FEDEX, BBDO NEW YORK

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Gold Cannes Lions
DRAMA

Business Equipment & Services

DRAMA

FEDEX, BBDO NEW YORK

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Gold Cannes Lions
CAREER MAKER

Business Equipment & Services

CAREER MAKER

FEDEX, BBDO NEW YORK

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