Social and Influencer > Online Advertising
ABSOLUT LABEL
SPRINGTIME, Stockholm / ABSOLUT VODKA / 2005
Awards:
Overview
Credits
Overview
CampaignDescription
The idea behind ABSOLUT LABEL is simple: what happens if you ask ten of the world’s most exciting new designers to transform their interpretation of ABSOLUT into an essential fashion item?
ABSOLUT LABEL is the eagerly-awaited site for all bag lovers. The visitor is given a unique opportunity to be in the first row and watch a sparkling fashion show on the catwalk. The target group, trend-setting fashion consumers, can find out more about each bag and designer and explore the ideas behind the design.
Target Group: Premium vodka and premium spirits consumers, male and female, aged 21-35.
Objective: Build and enhance relations with the target group through the medium-specific advantages of the Internet.
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