Social and Influencer > Online Advertising
ABSOLUT TRACKS
SPRINGTIME, Stockholm / ABSOLUT VODKA / 2005
Awards:
Overview
Credits
Overview
CampaignDescription
Ever wondered what ABSOLUT sounds like? ABSOLUT asked four top music producers to interpret the brand and bottle of ABSOLUT VODKA. The result is ABSOLUT TRACKS, four tracks produced by four top DJs.
The ABSOLUT TRACKS website was the centre of the campaign in making the material, videos and tracks. The website is built around a sound file wich consists of a radio-type show that can be downloaded to an MP3 Player. There is also an application to play with and create visual effects. The user is able to just play around or to record the effects and save them as a screensaver.
Target group: Young spirits drinkers, 21-29 years old, male and female.
Objective: Build and enhance relations through the medium-specific advantages of the Internet.
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