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ABSOLUT PERFECTION

SPRINGTIME, Stockholm / ABSOLUT VODKA / 2002

Awards:

Bronze Cannes Lions
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In the section Absolut Truth on the global brand site, various quality aspects of Absolut are highlighted through a series of short films. In June 2001 the fourth film, Absolut Passion, was awarded a Silver Lion in Cannes Cyber Lions Awards. This fifth release, Absolut Perfection, launched 4th February 2002, is a short film about the process behind every bottle of Absolut. In just one and a half minutes Absolut Perfection takes you on a backwards journey all the way from a cocktail glass in a downtown bar, past the Ahus distilleries, back to the very beginning. Absolut Perfection combines the latest Internet technology with an innovative storytelling technique that aims to increase the knowledge about the Absolut quality as well as being imaginative and witty.

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