Social and Influencer > Online Ads (B categories)
ABSOLUT LEGENDS
SPRINGTIME, Stockholm / ABSOLUT VODKA / 2003
Awards:
Overview
Credits
Overview
CampaignDescription
The fashion campaign ABSOLUT LEGENDS is the result of cooperation between ABSOLUT and Jean-Paul Gaultier. Through his creations JPG interprets a number of Swedish legends.
The campaign launch took place at the Swedish palace Drottningholm and over the Internet on the 16th of September 2002, and through advertising in worldwide Vogue October issues. Linked to the campaign is a special section of the ABSOLUT brand site (http://www.absolut.com/legendsdirect). The purpose of the site is to constitute a background to the different legends, to bring out the creations in an unconventional way and to make the campaign accessible to a global audience.
www.absolut.com/legendsdirect is produced in cooperation between Springtime and Farfar. Springtime is the lead agency for the Absolut Company’s external Internet communication and Farfar is a webagency.
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