Radio and Audio > Radio & Audio
DDB BRUSSELS, Brussels / ALZHEIMER LIGA VLAANDEREN / 2017
Awards:
Overview
Credits
BriefExplanation
In each portrait we hear a person addressing a family member, their loved ones or former colleagues. They recall one of the fondest memories they shared together. It’s a memory which clearly brings them joy, but at the same time we sense a sort of burden. An unspoken tragedy difficult to identify.
When they’re finished sharing their memories it becomes clear why: these people are suffering from young onset dementia. Whilst they still have those memories for the time being, they’re fully aware of what’s coming ahead.
At the end each mini-documentary listeners are invited to share own memories with their loved ones on 'imstillhere.be'.
EntrySummary
Young onset dementia affects around 6.000 people in Flanders. Unfortunately, it remains a disease shrouded in taboo: dementia is still far too often associated with older people, by patients and doctors alike.
As a result, when young and active people encounter the symptoms for the first time, they are reluctant to go see a doctor. And when they eventually overcome their initial hesitations, they’re often confronted with incorrect diagnoses such as stress, burnouts or even depression. After all, it seems a bit far-fetched for a 55-year old to be struggling with dementia. Even for a professional.
As a result, it takes an average of no less than 4 years before patients receive the correct diagnosis. This means patients lose 4 years treating diseases they don’t have, instead of preparing for the journey ahead with Alzheimer’s.
That’s why the Alzheimer League Flanders wanted to break the taboo of young onset dementia.
ScriptInEnglish
MVO:
Dearest Annie,
When I saw you in the big aula for the first time.
You were listening to the professor.
And… it seemed like you already had cold hands.
Just like now you often have cold hands.
You found the solution by… sliding your hands between your two legs.
And I have to say: I thought it was a little… (hesitates)… a little… sexy.
(MUSIC)
Maybe one day I won’t be able to remember this moment.
I will have trouble recognizing you.
But… I will always love you very much.
ANNCR:
André is 63 and he suffers from young onset dementia
Leave your dearest memory for your loved ones on 'imstillhere.be'.
An initiative of the Alzheimer League Flanders.
More Entries from Healthcare & Pharmacy in Radio and Audio
24 items
More Entries from DDB BRUSSELS
24 items