Print and Publishing > Original Print & Publishing

SIMPLIFIED STORIES

DDB BRUSSELS, Brussels / ALZHEIMER LIGA VLAANDEREN / 2016

Awards:

Silver Cannes Lions
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EntrySummary

Every 4 seconds somebody in the world is diagnosed with Alzheimer disease. Despite popular knowledge also young people (below 60) get the disease : around 5%. These people lose from an early age their cognitive skills.

When you get Alzheimer’s, remembering things and using language become increasingly difficult. This makes reading very frustrating, so you give up on it quickly. That’s a pity, because research and field experience show reading has the power to slow down the progress of Alzheimer’s. It’s the perfect brain and language training. But how do we keep patients reading as long as possible?

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