The key to this campaign is that we interacted with the people in the street, just like the new A4 would do when you would drive it. We made sure the people got safe from one side of the street to the other by showcasing the newest feature on the A4, the Matrix headlights which follows pedestrians, making sure you spot them in time. A great eye catcher on a busy junction which serves as a beacon of safety at the same time.

Brussels is known as a very busy city, with endless numbers of cars going to and leaving the city at rush hour. Especially in winter it gets dark very soon which makes it more dangerous for pedestrians to cross the streets.