THE CAMPAIGN WAS LAUNCHED BY THE PRESIDENT OF COLOMBIA, JUAN MANUEL SANTOS IN AN EVENT WITH CITIZENSHIP AND WAS WIDELY COVERED BY THE MEDIA IN THE COUNTRY. THE QUICK ANTI-ROBBERY COURSE WAS PUBLICIZED ON NATIONAL TV, RADIO, NEWSPAPERS, SOCIAL NETWORKS OF MAIN GOVERNMENT AGENCIES, WEB WWW.CURSORAPIDOANTIRROBO.GOV.CO (WWW.QUICKANTIROBBERYCOURSE.GOV.CO) AND THE “ANTI-ROBBERY EXPERT " APP.

The objective of the National Police of Colombia is not only to solve crimes, but also help prevent them by educating citizens. But everyone knows that a safety advise by the police is rarely acknowledged. SO THIS TIME WE DECIDED THAT THE ADVISE WAS GIVEN BY REAL ROBBERY EXPERTS: THIEVES. We went to different Colombian prisons to record real tips on how to prevent theft by real convicts, all experts in different types of robberies.

The Quick Anti-Robbery Course was aimed at the civil population, mainly the inhabitants of the largest cities of Colombia, with the most critical figures of robbery.

The campaign was highly effective, achieving a reduction of theft figures in the country and had a great acceptance by Colombians in social networks, who recognized the value of this prevention tool developed by the Police.

RESULTS:

-24% REDUCTION OF ROBBERIES, COMPARED TO PREVIOUS YEARS.

2014 HOLIDAYS WERE THE SAFEST OF THE DECADE.

THE WWW.CURSORAPIDOANTIRROBO.GOV.CO (WWW.QUICKANTIROBBERYCOURSE.GOV.CO) WEBSITE HAD 533,125 SESSIONS BY 376,179 USERS.

Average pages per session: 5,74

New sessions: 80,2%

Users: 103.109

Duration: 7:28

Bounce rate: 29%

THE ANTI-ROBBERY EXPERT APPLICATION HAD 20.573 DOWNLOADS.

AND WAS ONE THE 10 MOST DOWNLOADED APPS IN THE COUNTRY.

THE QUICK ANTI-ROBBERY COURSE DICTATED BY THIEVES IS NOT ONLY A VIDEO OR A SITE. IT IS A COMPLETE COMMUNICATIONS PLATFORM IN WHICH REAL CONVICTS TEACH CITITZENS HOW THEY MANAGED TO COMMIT ROBBERIES. THROUGH THIS ORIGINAL CONTENT, CITIZENS WERE ABLE TO LEARN HOW TO PREVENT VARIOUS FORMS OF THEFT. TESTIMONIES WERE RECORDED IN THE PRISONS WHERE CRIMINALS ARE CONVICTED.