The creative idea behind the Unity Kit film involved the use of historical footage/content, stock footage/content, newly captured footage of the Unity Kit, and graphic design/motion graphics. With the collaboration between the Creative, Design and Editorial teams, the creative idea was brought to life thus bringing the greater message of the film to a wider audience.

In 2021 our client was tasked to help the Atlanta United launch their new and third kit. This kit made up of 13 messages of unity and 11 global languages was the Unity Kit. Our client partnered with the Center of Civil and Human Rights for the launch which included creating a resident, immersive, audio visual exhibit. This exhibit consisted of 6 separate vertical displays each made up of 6 vertical screens (2 rows of 3) totaling 36 screens. We collaborated with our client to craft a 4:28 film for the exhibit explaining how soccer has united the world throughout history. The film included 324 unique frame changes and spatial audio that sounded different depending on where viewers stood to bring the Unity Kit to life in 360 degrees.