Belvedere, the world's first super-premium vodka, reveals a massive campaign featuring critically acclaimed actor Daniel Craig, as he has never been seen before. The unexpected, fun, and inspired collaboration, directed by Academy Award-winning filmmaker Taika Waititi, showcases Daniel's talent to surprise and innovate.

Taika's unique vision imagines how life might look when the cameras are not rolling. Daniel moves out of a gathered crowd and passes across Paris's iconic Pont Neuf bridge. He playfully sashays his way through the lobby, hallways, and rooftop of the luxurious Cheval Blanc Hotel Paris, never missing a beat. Finally, seemingly without a care, the actor side-steps into the spectacular suite and dances towards the Belvedere bar. Then just as he is about to take an ice-cold sip, the director yells cut, and Waititi makes a cameo and asks Daniel to take it from the top again.

Created from the award-winning mind of Taika Waititi, the film itself is supposed to show the party atmosphere that Belvedere can bring to any situation.

The brief for this project was to bring a vibrant energy to the film. The film starts with a classic Paris Fashion Week style look, emphasizing the blacks from the clothing worn as Daniel walks through the streets of Paris. Then it ends with a more vibrant look that highlights the white and bright purple lights as the dance climaxes.

The main objective of this film was to bring to life a dance party/fashion extravaganza. As the side-by-side film shows, the colours help bring that notion to life.

For the first part of the film, bringing out the more neutral colours, such as white, black, and brown, was essential to give it that classic couture look. However, as the mood shifts and the music heightens, the purple and brighter colours are brought out to show a more vibrant party atmosphere.