Entertainment Lions For Sport > Branded Content for Sport

KEEPING FORTNITE FRESH

VMLY&R, Kansas city / WENDY'S / 2019

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Gaming in Entertainment Lions For Sport

24 items

Grand Prix Cannes Lions
NIKE DREAM CRAZY

Excellence in Partnerships with Sports Talent

NIKE DREAM CRAZY

NIKE, WIEDEN+KENNEDY

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Gold Cannes Lions
NIKE DREAM CRAZY

Film

NIKE DREAM CRAZY

NIKE, WIEDEN+KENNEDY

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Gold Cannes Lions
HEROES OF TODAY

Film

HEROES OF TODAY

HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA), DDB SPAIN

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Gold Cannes Lions
THE NOT SO BEAUTIFUL GAME

Sports for Good

THE NOT SO BEAUTIFUL GAME

NATIONAL CENTRE FOR DOMESTIC VIOLENCE, WUNDERMAN THOMPSON

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Gold Cannes Lions
E-QUALITY

Diversity & Inclusion in Sport

E-QUALITY

VIVO - TELEFONICA BRASIL S.A., VMLY&R BRAZIL

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Silver Cannes Lions
KEEPING FORTNITE FRESH

Gaming

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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Silver Cannes Lions
KEEPING FORTNITE FRESH

Fan Engagement

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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Silver Cannes Lions
ATTACK MODE

Innovative Use of Tech & Platforms for Sport

ATTACK MODE

FORMULA E, IRIS

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Silver Cannes Lions
#NOBUILDCHALLENGE

Excellence in Brand Integration & Sponsorships

#NOBUILDCHALLENGE

WORLD WILDLIFE FUND (WWF), WE ARE SOCIAL

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Silver Cannes Lions
FOOTBALL DECODED

Excellence in Brand Integration & Sponsorships

FOOTBALL DECODED

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
THE TEAM THAT WOULDN'T BE HERE

Excellence in Brand Storytelling

THE TEAM THAT WOULDN'T BE HERE

VERIZON, McCANN NEW YORK

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Silver Cannes Lions
DWYANE WADE’S LAST SWAP

Excellence in Partnerships with Sports Talent

DWYANE WADE’S LAST SWAP

AB INBEV, VAYNERMEDIA

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Silver Cannes Lions
BLIND PASSION

Diversity & Inclusion in Sport

BLIND PASSION

FLAMENGO, NBS

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Silver Cannes Lions
HEROES OF TODAY

Diversity & Inclusion in Sport

HEROES OF TODAY

HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA), DDB SPAIN

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Silver Cannes Lions
TOUR DES FEMMES

Diversity & Inclusion in Sport

TOUR DES FEMMES

SKODA, FALLON LONDON

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Bronze Cannes Lions
DWYANE WADE’S LAST SWAP

Film

DWYANE WADE’S LAST SWAP

AB INBEV, VAYNERMEDIA

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Bronze Cannes Lions
UBER EATS AUSTRALIAN OPEN AMBUSH

Live Broadcast / Live Streaming

UBER EATS AUSTRALIAN OPEN AMBUSH

UBER, SPECIAL GROUP

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Bronze Cannes Lions
FOOTBALL DECODED

Gaming

FOOTBALL DECODED

MICROSOFT, McCANN LONDON

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Bronze Cannes Lions
BILLIE JEAN KING YOUR SHOES

Sports Live Experience

BILLIE JEAN KING YOUR SHOES

ADIDAS, TBWA\CHIAT\DAY

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Bronze Cannes Lions
VICTORY FRIDGE

Sports Live Experience

VICTORY FRIDGE

AB INBEV, 3PM AGENCY

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Bronze Cannes Lions
SOUNDTRACKING THE NBA

Innovative Use of Tech & Platforms for Sport

SOUNDTRACKING THE NBA

NBA , UNITEDMASTERS

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Bronze Cannes Lions
JERSEY ASSURANCE

Innovation in Branded Products for Sport

JERSEY ASSURANCE

AMERICAN EXPRESS, MOMENTUM WORLDWIDE

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Bronze Cannes Lions
HEY GOOGLE, ASK NIKE

Excellence in Brand Integration & Sponsorships

HEY GOOGLE, ASK NIKE

NIKE, R/GA

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Bronze Cannes Lions
YOU SEEING THIS?

Excellence in Audience Targeting or Distribution Strategy

YOU SEEING THIS?

ESPN X NBA, R/GA

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More Entries from VMLY&R

24 items

Grand Prix Cannes Lions
THE KILLER PACK

OTC Products / Devices

THE KILLER PACK

MAXX FLASH, VMLY&R

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Grand Prix Cannes Lions
KEEPING FORTNITE FRESH

Innovative Use of Community

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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Grand Prix Cannes Lions
I WILL ALWAYS BE ME

Non-Regulated

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

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Gold Cannes Lions
LAUGH TRACKER

Data-enhanced Creativity

LAUGH TRACKER

TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT, VMLY&R

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Gold Cannes Lions
LOS SANTOS +3°C

Gaming

LOS SANTOS +3°C

GREENPEACE, VMLY&R

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Gold Cannes Lions
SUPER WENDY'S WORLD

Audience Targeting / Engagement Strategies

SUPER WENDY'S WORLD

WENDY'S, VMLY&R

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Gold Cannes Lions
I WILL ALWAYS BE ME

Script

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

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Gold Cannes Lions
LOS SANTOS +3ºC

Brand Integration for Games

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

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Gold Cannes Lions
KEEPING FORTNITE FRESH

Use of Social Platforms

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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Gold Cannes Lions
LOS SANTOS +3°C

Brand Integration for Games

LOS SANTOS +3°C

GREENPEACE, VMLY&R

(opens in a new tab)
Gold Cannes Lions
KEEPING FORTNITE FRESH

Excellence in Brand Integration for Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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Gold Cannes Lions
DOGS WITHOUT BORDERS

Reduced Inequalities

DOGS WITHOUT BORDERS

SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY), VMLY&R

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Gold Cannes Lions
FITCHIX

Promotional Items & Printed Media

FITCHIX

HONEST EGGS CO., VMLY&R

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Gold Cannes Lions
I WILL ALWAYS BE ME

Corporate Purpose & Social Responsibility

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

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Silver Cannes Lions
FITCHIX

Food & Drink

FITCHIX

HONEST EGGS CO., VMLY&R

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Silver Cannes Lions
THE SMILE THAT CHANGED AN INDUSTRY

Consumer Goods

THE SMILE THAT CHANGED AN INDUSTRY

COLGATE-PALMOLIVE, VMLY&R

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Silver Cannes Lions
DOGS WITHOUT BORDERS

Healthcare

DOGS WITHOUT BORDERS

SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY), VMLY&R

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Gaming

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
THE KILLER PACK

Product Innovation

THE KILLER PACK

MAXX FLASH, VMLY&R

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Live Broadcast / Live Streaming

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
LOS SANTOS +3ºC

Live Gaming Experience

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

(opens in a new tab)
Silver Cannes Lions
ADELI

Brand-led Education & Awareness

ADELI

UNIPADS, VMLY&R

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Silver Cannes Lions
KEEPING FORTNITE FRESH

Audience Tagerting / Engagement Strategies

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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Silver Cannes Lions
KEEPING FORTNITE FRESH

Branded Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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