We begin with the kiss, giving visitors the ability to use their devices or webcams to make a personal lip imprint. We built the site to perform at its best on all screens, so whether you capture a kiss on desktop or mobile, you can watch your message delivered through a rich, personalized journey that shows off detailed touches in hundreds of international cities, mapping your kiss and others around the world being delivered in real time, with the help of Google location data - a flurry of activity that reflects the scale of Burberry’s international audience.

The success of Burberry Kisses was evident immediately and within only 10 days, kisses were sent from over 13,000 cities, traveling more than 109 million miles. On hearing about the campaign, consumers searched for 'Burberry Kisses' over 253,000 times on Google.com, during that same time period and they were delighted at what they found, as were the press.

“Sending and receiving a postcard is itself fun and engaging, but equally cool is the map of kisses you can view at the end, which shows cards being sent from city to city in real-time.” - Mashable

Burberry Kisses explores the universal theme of love through the kiss—one of the most iconic and personal symbols of human emotion. Users capture their kiss via webcam or mobile device, customize it with a Burberry lip color, then send it to a loved one. Pushing the boundaries of display advertising, the campaign launched through new, HTML5 'lightbox' ads that contained the fully-immersive experience without interrupting the user's browsing.

The campaign is part of Google’s Art, Copy & Code initiative, which aims to shape the future of advertising with new forms of brand engagement. More than an experiment in digital, Burberry Kisses is a groundbreaking connection between emotion and technology. It captures the romantic view of the world threading throughout the British brand and connects Millennial consumers with luxury products in a personal way. In only 10 days, kisses were sent from over 13,000 cities, traveling more than 109 million miles.