Uncover Your World is an immersive, mobile ad experience that brings to life the Google Search app and its many uses. The experience invites users to explore the practical and sometimes magical uses of the app — like searching by voice, by photo, and around your current location.

As a twist on Google’s tradition of representing its products in the analogue world, the entire experience is crafted using 3D printing. Every component of the ad — from the highly detailed city view to the interface and game elements — was modelled, printed, and captured in stop motion and photography.Users are invited to explore and see how the world becomes discoverable with the Google Search app. They see real-world uses of the app and the features that are specifically designed for mobile usage. As they explore further, users unlock challenges that test their speed and knowledge of the app’s features.

Uncover Your World is the first ad to utilize rich media on the Admob platform. Inline audio and video, parallaxing, and integration with the accelerometer all bring the experience to life and keep users engaged.