Avis’ 'We Try Harder' campaign started in 1962, and is still the company’s tagline.Many customers share their experience of renting cars from Avis - both good and bad - through social media today. These voices tell the story of ways Avis tries harder for its customers.With the re-imagined ads in Project Re: Brief, we can engage today’s consumers on the web, by letting them tell their story in their own words, directly to Avis. The ad creates a unique and personalized animated film for each story, in a matter of seconds, for the user to share with friends.Built in HTML5, the ad runs on iOS and Android tablet devices, across apps on the AdMob network. The ad begins by asking users for just a few simple details about their car rental. Then they describe their rental experience with Avis, in plain English, like any social media post.With a pool of hundreds of English names, over 20,000 audio and animation files to pull from, 918 US city locations, and 115 cars, the unit then parses their input and quickly compiles their personalized story. No 2 experiences are the same, so no 2 stories are the same.The film can be easily shared on the web, right from the ad unit.Staying true to the original ads from 1962, Avis also encourages users to share negative feedback to learn how to make their service better. These customers are met with an opportunity to let Avis address their concerns, by entering an e-mail address or phone number to solicit a timely response from an Avis customer service agent.Irrelevant entries, and off-the-wall responses from someone looking to have fun with the technology behind the ad are met with fun responses as well.Avis has been trying harder for its customers for over 50 years. Today’s technology enables those customers to tell the world about those experiences.