Social and Influencer > ONLINE ADS
CREASE RELEASE
MODEM MEDIA UK, London / UNILEVER / 2002
Awards:
Shortlisted Cannes Lions
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Overview
Credits
OVERVIEW
CampaignDescription
Persil requisitioned Modem Media to devise a campaign that announced the launch of their new detergent - Persil Crease Release. Modem's answer was Frank - an adorable little chap that popped up all over the web to tell unsuspecting mother about the tablets that take creases out of your clothes.Objectives: To convey the benefits of Persil's new Crease Release tablets in a way that idffered from the above the line communication.Target group: Mothers with young children.
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