Social and Influencer > Online Ads (B categories)
MERIVA
MODEM MEDIA UK, London / GM / 2003
Overview
Credits
OVERVIEW
CampaignDescription
Modem Media have been requested by eGM to develop online launch activities for the new Opel Meriva, launching in Spring 2003.Modem Media then developed a site to help support the car launch, focused on bringing to life its brand values, built around the strapline "100% Meriva, 100% Flexible". The Meriva USP is built around its differentiating characteristics which include: the FlexSpace System (flexible seating systems allowing greater variety of use of the internal space), Twin Audio (ability for rear passengers to hear different music from the front seat ones) and the design itself (new body style in the small monocab.) They give the customer freedom to choose how to make the most of their car and provide them with further choices and freedom.
These characteristics form the basis for the navigation system, while the brand proposition ("100% flexible") is demonstrated through the moving panels, mimicking the possibilities the car offers. A flexible site for a flexible car. The site also intends to establish awareness about the car. The target audience was qualified as the ‘Discerning Freedom seekers’: equal Male/Female driver; typically 30-35, living in couple, max 2 young kids, currently driving a small or compact car.
More Entries from Automotive in Social and Influencer
24 items
More Entries from MODEM MEDIA UK
24 items
