Social and Influencer > ONLINE ADS
HP OMNIBOOK MIRCOSITE
MODEM MEDIA UK, London / HEWLET-PACKARD / 2002
Overview
Credits
OVERVIEW
CampaignDescription
The Omnibook banner was designed to lead users to an accompanying microsite. Here, users would be given an interactive interpretation of the campaign endline: You can be anything with an Omnibook. Firstly, each user would be asked to select one of the Omnibooks from the range. They would then be presented with a list of high profile jobs such as sports photographer, film star etc. We then asked each user to enter his or her name. We then placed the name into a printable memento relevant to the job they had chosen. For example, film stars were given a printable film poster, which names them as the star.Objective: To generate greater awareness of HP's range of quality laptops.Target Group: Small and medium sized businesses.
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