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PHILIPS GLOBAL E-COMMERCE PLATFORM
MODEM MEDIA UK, London / PHILIPS / 2002
Overview
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CampaignDescription
Challenge: Create an e-commerce enabled, dynamically driven global destination Web site with various additional features and functionality to enhance the consumer experience with the Philips brand and with the CE/DAP products and services. Make the site a pre-purchase research vehicle to allow consumers to make an informed decision before they make the decision to buy.Solution: Since this design had to work across all product lines, the site was entirely redesigned from the home page down. The architecture of the site was restructured and the products regrouped to make it simple and easy for the user to find whatever they were looking for – in as few clicks as possible. Page layout was redesigned to provide a “clean” look, making the information easy to understand and the navigation intuitive. “Branding Pages” were developed to provide consumers an emotional connection with Philips products. And an assortment of tools and enhancements were developed to make it easy for the consumer to determine which products best suited their needs. They’ll be able to find, in seconds, the closest dealer for that product. And, once they’ve purchased that product, they’ll be able to learn how to get the most out of it.
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