Social and Influencer > Online Ads (B categories)
MERIVA BANNER
MODEM MEDIA UK, London / GM / 2003
Overview
Credits
OVERVIEW
CampaignDescription
Modem Media have been requested by eGM to develop online pre-launch activities for the new Opel Meriva, starting in December 2002, as a way to start generate awareness and interest for the new car.Modem Media then developed an online campaign to help support the car launch, focused on bringing to life the car's USP, built around the strapline "One Car, Infinite Possibilities". The banners emphasise the different uses the car can provide to their owners, given some of its differentiating characteristics. This particular ad focuses on the FlexSpace System (flexible seating systems allowing greater variety of use of the internal space). The banner provides a quick demonstration of how many people can fit in the car and the different choices it gives the drivers and their passengers on how to use the internal cargo space. The pop-up format was used to provide maximum impact on the media properties.The target audience was qualified as the ‘Discerning Freedom seekers’: equal Male/Female driver; typically 30-35, living in couple, max 2 young kids, currently driving a small or compact car.
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