Direct > Product/Service
RAPP COLLINS AMSTERDAM, Amsterdam / DACTYLO INTERNATIONAL / 2004
Overview
Credits
BriefExplanation
It was a tough time for temporary employment agencies. Dactylo needed to be able to talk to a lot of employers soon, and thought that their International Recruitment service might help them actually make those appointments. But then again, it wasn’t really a new service...
CampaignDescription
Every selected employer got four different spontaneous job applications, from four different countries, in a single day. One in Polish, one in English, one in German and one in Flemish. All of them with a photograph and a curriculum vitae. The next day the follow-up arrived: the mailing from Dactylo International Recruitment featuring the same photographs. Explaining that you can now get highly qualified temporary personnel from Poland, the UK, Germany and Belgium quickly and easily. Inviting you to make an appointment with a Dactylo sales rep.
Outcome
1800 mail packs resulted in 89 appointments (5%), leading to 30 new orders for temporary international personnel.
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