Social and Influencer > Online Advertising

EINSTEIN

TEQUILA\, Sao Paulo / ADIDAS / 2005

Awards:

Shortlisted Cannes Lions
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Overview

Credits

Overview

CampaignDescription

To reinforce the launching in Brazil of ADIDAS – ONE, the first intelligent shoe in the world, Adidas requested an Internet campaign. This piece led the general public, online to the website homepages and highlighted its intelligence attributes, making a humoured allusion with the famous photo of the physicist Albert Eisntein with the tongue out.

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