Direct > Product/Service

OFF LEASE CONQUEST

TEQUILA\, Los Angeles / INFINITI MOTOR COMPANY / 2006

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Overview

Credits

OVERVIEW

ClientBriefOrObjective

Intercept lessees of competitive vehicles who are six and four months out from lease end and thus very likely in the process of deciding on their next vehicle. A unique, brand-focused package will be sent to these prospective luxury buyers encouraging them to consider Infiniti as their next vehicle.

Outcome

The results are still to be determined, as the program is a recent and ongoing one.

Solution

Capitalizing on Infiniti’s focus on design in all aspects of a vehicle’s creation, the mailing is conceived as a kind of design portfolio. Wrapped and sealed in translucent, textured white paper, six individual 5½” x 8½” cards showcase each of the six Infiniti models.

Card front: a beauty shot of the vehicle plus key specs. Card back: photos of key features along with a brief description of the vehicle. A seventh card promotes the Infiniti Total Ownership Experience customer care program. A sealable business reply card invites them to order a brochure on their favorite model.

SpecialCredits

Executive Creative Director-Doug Speidel

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