Titanium > Titanium and Integrated
SISSY CASE
TEQUILA\, Dusseldorf / undefined / 2009
Overview
Credits
OVERVIEW
Effectiveness
The viral spreads enormously within a few days and the campaign becomes top of mind in the scene. Mediamarkt Spain becomes aware of the campaign and orders the Erazer including the film for their stores. Even on gaygamer.net, a web community for homosexual gamers, the film is a real hit. France celebrates the film online and on TV, e.g. on "The World's best commercials".Ans: MEDION Germany officially airs the viral on TV.Mission accomplished!
Execution
How do you take a campaign to the streets, when the target audience sits in front of its PC all day long and opens the door for the pizza delivery only?We're not going to take it to the streets at all. We go, where gamers feel most comfortable: In front of the PC.The campaign starts at level 1: A viral movie.Then follows level 2: In-game radio commercials via headset.Level 3: Print ads in gaming magazines.Level 4 at the Games Convention 2008: Posters to take away.Finally Level 5: Commercials aired on radio.
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