Filter Caps is a life-saving product, enabling millions without clean water access to obtain it with a simple gesture. It not only enhances the brand's reputation but also embodies the mission of Filsa, a scientific company committed to advancing development and technology for all. in partnership with Baylor International and Red Cross, we've crafted an immersive experience for users and key stakeholders, involving social discussions, social media engagement, and community participation. This allows them to directly contribute to the brand's mission of providing safe drinking water to vulnerable communities.

Filter Caps addresses a global issue, but its implementation must consider cultural, national, and regional contexts to ensure relevance and effectiveness. In many cultures, water holds profound symbolic and spiritual significance, often representing purity, life, and renewal. Therefore, initiatives like Filter Caps resonate deeply with communities worldwide, as they provide a tangible solution to a fundamental human need while respecting cultural values associated with water.

Moreover, cultural perceptions of technology and innovation may influence the reception of Filter Caps in different regions. In some areas, embracing innovative solutions may be met with enthusiasm and seen as a sign of progress, while in others, there may be skepticism or resistance to new technologies. Understanding these cultural nuances is crucial for effectively implementing and promoting Filter Caps in diverse communities.

Additionally, the availability and accessibility of safe drinking water vary across cultures and regions due to factors such as infrastructure, geography, and socioeconomic conditions. In regions where access to clean water is limited, Filter Caps can have a transformative impact on public health, economic development, and overall well-being. However, cultural attitudes towards water management, hygiene practices, and community cooperation must be considered to ensure the successful adoption and utilization of Filter Caps.

Overall, by acknowledging and addressing cultural, national, and regional nuances, Filter Caps can effectively fulfill its mission of providing safe drinking water to vulnerable communities worldwide while respecting and aligning with local cultural values and practices.

Situation: In Colombia, over 3.7 million people lack access to safe drinking water, with remote regions like La Guajira facing extreme heat and inadequate infrastructure, leading to health issues and malnutrition.

Brief: Develop a practical and innovative solution to provide clean water in Colombia, focusing on vulnerable communities like the Wayuu in La Guajira.

Objectives: To address the immediate water needs of underserved communities, promote health and well-being, and inspire broader community and stakeholders' engagement in addressing the water crisis.

Filter Caps focuses on transforming a universal bottle cap into a portable water treatment plant by linking two bottles together, allowing water to be purified as it flows through the cap. Filter Caps purifies and mineralizes water with a single movement, offering an accessible and sustainable solution for communities lacking safe water infrastructure. This innovation leverages cutting-edge technology and a unique mix of filter materials to provide quick and effective access to safe water in remote and vulnerable areas. It's environmentally responsible, too—its casing is 3D printed from cornstarch-based material and can be composted after use. By turning a bottle cap into a water purification device, a simple yet powerful solution is created to address the global water crisis and improve the quality of life for millions of people.

The strategy for the Filter Caps initiative begins with meticulous data gathering to pinpoint areas in Colombia facing water scarcity. The target audience encompasses individuals and families in these underserved communities, focusing on specific demographic groups lacking access to clean drinking water. Leveraging data-driven insights, Filsa, a scientific company dedicated to promoting development and technology for all, Baylor International, and Red Cross collaboratively develop and distribute biodegradable water filters using additive technology. The approach emphasizes precision targeting and personalized communication to effectively reach and resonate with the identified audience. A clear call to action is incorporated into the strategy, urging stakeholders to support the initiative by donating filters, spreading awareness, and contributing to the mission of providing safe drinking water to those in need.

The execution of the Filter Caps initiative involves a comprehensive plan to manufacture, distribute, and deploy biodegradable water filters. This implementation is carried out through collaborative efforts between Filsa, Baylor International, and the Red Cross, ensuring efficient production and distribution processes. The initiative spans one year, starting with the initial distribution of filters to targeted communities, such as Centro Alto in Sopó, Cundinamarca, and aims to reach approximately 10,000 individuals across various regions of Colombia. The placement strategies prioritize areas with the greatest need for safe drinking water to ensure effective distribution and community outreach. The initiative's scale is significant, initially impacting thousands in Colombia, Brazil, and Argentina, with aspirations for global expansion to potentially reach millions worldwide in need of safe water.

Business Impact: The initiative has recorded positive sales and donation figures, indicating a successful uptake and support from stakeholders. Additionally, increased site traffic suggests heightened awareness and engagement with the campaign.

Response Rate: Communities have responded positively to the initiative, showing a high level of engagement and participation. The adoption of Filter Caps as a solution to their water needs has been enthusiastic.

Change in Behavior: There has been a noticeable shift in behavior among targeted communities. Increased use of Filter Caps has led to improved water consumption habits and reduced reliance on unsafe water sources.

Brand Perception: Filsa, a scientific company dedicated to promoting development and technology for all, Baylor International, and the Red Cross have significantly enhanced their brand perception through this initiative. Their dedication to social impact and innovation has increased their credibility and trust among stakeholders.

Overall budget: $11.280 USD

Breakdown of costs:

Phase 1: Importation, pilot testing and production of 1,000 FilterCaps

Total budget: $11.280 USD

1 Unit: $11,28 USD

3D printing: $5,58 USD

Lab & Chemical materials: $5,15 USD

Tag: $0,55 USD

Phase 2: Production projection of 500,000 FilterCaps

Total budget: $2.990.000 USD

1 Unit: $5,98 USD

3D printing: $3,10 USD

Lab & Chemical materials: $2,57 USD

Tag: $0,31 USD

Phase 3: Production projection of 1.000.000 FilterCaps

Total budget: $1.900.000 USD

1 Unit: 1,9 USD

3D printing: $1.1 USD

Lab & Chemical materials: $0,7 USD

Tag: $0,1 USD