Brand Experience and Activation > Brand Experience & Activation: Sectors

THE ORIGINAL MOUTHFUL

DDB SYDNEY, Sydney / MCDONALD'S / 2024

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Travel, Leisure, Retail, Restaurants & Fast Food Chains in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
THE FIRST EDIBLE MASCOT

Live Brand Experience or Activation

THE FIRST EDIBLE MASCOT

POP-TARTS, WEBER SHANDWICK

(opens in a new tab)
Gold Cannes Lions
MAYO HATERS

Consumer Goods

MAYO HATERS

NOTCO, GUT

(opens in a new tab)
Gold Cannes Lions
THE EVERYDAY TACTICIAN

Gaming-Led Brand Experience

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
PUB MUSEUMS

Tangible & Spatial Technology

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Gold Cannes Lions
RICE OF GLORY

Retail Promotions & Competitions

RICE OF GLORY

SUPER EXTRA, MARURI

(opens in a new tab)
Gold Cannes Lions
DOORDASH-ALL-THE-ADS

Retail Promotions & Competitions

DOORDASH-ALL-THE-ADS

DOORDASH, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
COORS LIGHTS OUT

Guerrilla Marketing & Stunts

COORS LIGHTS OUT

COORS BREWING COMPANY, RETHINK

(opens in a new tab)
Gold Cannes Lions
THE LAST BARF BAG

Brand-Owned Experiences

THE LAST BARF BAG

DRAMAMINE, FCB CHICAGO

(opens in a new tab)
Gold Cannes Lions
SWEETHEARTS SITUATIONSHIPS

Launch/Relaunch

SWEETHEARTS SITUATIONSHIPS

SWEETHEARTS, TOMBRAS

(opens in a new tab)
Gold Cannes Lions
SIGHTWALKS

Local Brand

SIGHTWALKS

SOL CEMENT, CIRCUS GREY

(opens in a new tab)
Gold Cannes Lions
CLEAN SPONSORSHIP

Social Behaviour & Cultural Insight

CLEAN SPONSORSHIP

CONSUL, DM9

(opens in a new tab)
Silver Cannes Lions
COORS LIGHTS OUT

Consumer Goods

COORS LIGHTS OUT

COORS BREWING COMPANY, RETHINK

(opens in a new tab)
Silver Cannes Lions
NAKED TRAILS

Consumer Goods

NAKED TRAILS

BEAR NAKED GRANOLA (KELLOGG CEREAL COMPANY), LEO BURNETT

(opens in a new tab)
Silver Cannes Lions
THE GREENPRINT

Automotive

THE GREENPRINT

VOLKSWAGEN NZ, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
RENAULT - CARS TO WORK

Automotive

RENAULT - CARS TO WORK

RENAULT, PUBLICIS CONSEIL

(opens in a new tab)
Silver Cannes Lions
HANDSHAKE HUNT

Travel, Leisure, Retail, Restaurants & Fast Food Chains

HANDSHAKE HUNT

MERCADO LIBRE, GUT

(opens in a new tab)
Silver Cannes Lions
THE ORIGINAL MOUTHFUL

Travel, Leisure, Retail, Restaurants & Fast Food Chains

THE ORIGINAL MOUTHFUL

MCDONALD'S, DDB SYDNEY

(opens in a new tab)
Silver Cannes Lions
SOLAR IMPULSE - PRET À VOTER

Not-for-Profit / Charity / Government

SOLAR IMPULSE - PRET À VOTER

SOLAR IMPULSE, PUBLICIS CONSEIL

(opens in a new tab)
Silver Cannes Lions
CHARMOLOGY

Social Engagement & Integration for Live Experience

CHARMOLOGY

LUCKY CHARMS, VML

(opens in a new tab)
Silver Cannes Lions
ALDIDAS

Social Engagement & Integration for Live Experience

ALDIDAS

ALDI UK, McCANN MANCHESTER

(opens in a new tab)
Silver Cannes Lions
THE INVINCIBLES / IPHONE

Use of Mobile & Devices

THE INVINCIBLES / IPHONE

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Silver Cannes Lions
INFLATION COOKBOOK

Customer Acquisition & Retention

INFLATION COOKBOOK

SKIPTHEDISHES, DENTSU CREATIVE

(opens in a new tab)
Silver Cannes Lions
THE LAST BARF BAG

Live Brand Experience or Activation

THE LAST BARF BAG

DRAMAMINE, FCB CHICAGO

(opens in a new tab)
Silver Cannes Lions
DREAMCASTER

Live Brand Experience or Activation

DREAMCASTER

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

(opens in a new tab)

More Entries from DDB SYDNEY

24 items

Silver Cannes Lions
THE ORIGINAL MOUTHFUL

Travel, Leisure, Retail, Restaurants & Fast Food Chains

THE ORIGINAL MOUTHFUL

MCDONALD'S, DDB SYDNEY

(opens in a new tab)
Bronze Cannes Lions
SHORT CAR SONGS

Cars & Automotive Services

SHORT CAR SONGS

VOLKSWAGEN, DDB SYDNEY

(opens in a new tab)
Bronze Cannes Lions
VALET

Restaurants & Fast Food Outlets

VALET

MCDONALD'S, DDB SYDNEY

(opens in a new tab)
Bronze Cannes Lions
WAITRESS

Restaurants & Fast Food Outlets

WAITRESS

MCDONALD'S, DDB SYDNEY

(opens in a new tab)
Bronze Cannes Lions
BUSES

Restaurants & Fast Food Outlets

BUSES

MCDONALD'S, DDB SYDNEY

(opens in a new tab)
Bronze Cannes Lions
NIGHT REFLECTION

Restaurants & Fast Food Outlets

NIGHT REFLECTION

MCDONALD'S, DDB SYDNEY

(opens in a new tab)
Bronze Cannes Lions
OPEN CUT SANDPIT

Entertainment & Leisure

OPEN CUT SANDPIT

HASBRO, DDB SYDNEY

(opens in a new tab)
Bronze Cannes Lions
DEATH BEFORE DISCO

Public Health & Safety

DEATH BEFORE DISCO

NSW POLICE FORCE, DDB SYDNEY

(opens in a new tab)
Bronze Cannes Lions
THE KILLERS

Public Health & Safety

THE KILLERS

NSW POLICE FORCE, DDB SYDNEY

(opens in a new tab)
Bronze Cannes Lions
DEATH CAB FOR CUTIE

Public Health & Safety

DEATH CAB FOR CUTIE

NSW POLICE FORCE, DDB SYDNEY

(opens in a new tab)
Bronze Cannes Lions
CHILDREN SEE, CHILDREN DO

Public Awareness Messages

CHILDREN SEE, CHILDREN DO

NAPCAN, DDB SYDNEY

(opens in a new tab)
Bronze Cannes Lions
POLO UNFAIL

Social Trends

POLO UNFAIL

VOLKSWAGEN, DDB SYDNEY

(opens in a new tab)
Bronze Cannes Lions
AWARD CALL FOR ENTRIES

Best Integrated Campaign Led by Direct Marketing

AWARD CALL FOR ENTRIES

AWARD, DDB SYDNEY

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Shortlisted Cannes Lions
ROD

Sweet Foods & Snacks

ROD

WRIGLEY, DDB SYDNEY

(opens in a new tab)
Shortlisted Cannes Lions
SUNFLOWERS

Sweet Foods & Snacks

SUNFLOWERS

WRIGLEY, DDB SYDNEY

(opens in a new tab)
Shortlisted Cannes Lions
MONA

Sweet Foods & Snacks

MONA

WRIGLEY, DDB SYDNEY

(opens in a new tab)
Shortlisted Cannes Lions
MARILYN

Sweet Foods & Snacks

MARILYN

WRIGLEY, DDB SYDNEY

(opens in a new tab)
Shortlisted Cannes Lions
BUS

Sweet Foods & Snacks

BUS

WRIGLEY, DDB SYDNEY

(opens in a new tab)
Shortlisted Cannes Lions
SUPERMARKET

Sweet Foods & Snacks

SUPERMARKET

WRIGLEY, DDB SYDNEY

(opens in a new tab)
Shortlisted Cannes Lions
X-RAY

Sweet Foods & Snacks

X-RAY

WRIGLEY, DDB SYDNEY

(opens in a new tab)
Shortlisted Cannes Lions
BUBBLE TUMMY

Sweet Foods & Snacks

BUBBLE TUMMY

WRIGLEY, DDB SYDNEY

(opens in a new tab)
Shortlisted Cannes Lions
VOLKSWAGEN ROOBADGE

Data-Driven Consumer Product

VOLKSWAGEN ROOBADGE

VOLKSWAGEN, DDB SYDNEY

(opens in a new tab)
Shortlisted Cannes Lions
THE MATRIARCHS

OTC Products / Devices

THE MATRIARCHS

CAREFREE, DDB SYDNEY

(opens in a new tab)
Shortlisted Cannes Lions
POLO UNFAIL

Automotive

POLO UNFAIL

VOLKSWAGEN, DDB SYDNEY

(opens in a new tab)