Brand Experience and Activation > Touchpoints & Technology

THE INVINCIBLES / IPHONE

TBWA\MEDIA ARTS LAB, Los Angeles / APPLE / 2024

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Use of Mobile & Devices in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
THE FIRST EDIBLE MASCOT

Live Brand Experience or Activation

THE FIRST EDIBLE MASCOT

POP-TARTS, WEBER SHANDWICK

(opens in a new tab)
Gold Cannes Lions
MAYO HATERS

Consumer Goods

MAYO HATERS

NOTCO, GUT

(opens in a new tab)
Gold Cannes Lions
THE EVERYDAY TACTICIAN

Gaming-Led Brand Experience

THE EVERYDAY TACTICIAN

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
PUB MUSEUMS

Tangible & Spatial Technology

PUB MUSEUMS

HEINEKEN, LEPUB

(opens in a new tab)
Gold Cannes Lions
RICE OF GLORY

Retail Promotions & Competitions

RICE OF GLORY

SUPER EXTRA, MARURI

(opens in a new tab)
Gold Cannes Lions
DOORDASH-ALL-THE-ADS

Retail Promotions & Competitions

DOORDASH-ALL-THE-ADS

DOORDASH, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
COORS LIGHTS OUT

Guerrilla Marketing & Stunts

COORS LIGHTS OUT

COORS BREWING COMPANY, RETHINK

(opens in a new tab)
Gold Cannes Lions
THE LAST BARF BAG

Brand-Owned Experiences

THE LAST BARF BAG

DRAMAMINE, FCB CHICAGO

(opens in a new tab)
Gold Cannes Lions
SWEETHEARTS SITUATIONSHIPS

Launch/Relaunch

SWEETHEARTS SITUATIONSHIPS

SWEETHEARTS, TOMBRAS

(opens in a new tab)
Gold Cannes Lions
SIGHTWALKS

Local Brand

SIGHTWALKS

SOL CEMENT, CIRCUS GREY

(opens in a new tab)
Gold Cannes Lions
CLEAN SPONSORSHIP

Social Behaviour & Cultural Insight

CLEAN SPONSORSHIP

CONSUL, DM9

(opens in a new tab)
Silver Cannes Lions
COORS LIGHTS OUT

Consumer Goods

COORS LIGHTS OUT

COORS BREWING COMPANY, RETHINK

(opens in a new tab)
Silver Cannes Lions
NAKED TRAILS

Consumer Goods

NAKED TRAILS

BEAR NAKED GRANOLA (KELLOGG CEREAL COMPANY), LEO BURNETT

(opens in a new tab)
Silver Cannes Lions
THE GREENPRINT

Automotive

THE GREENPRINT

VOLKSWAGEN NZ, DDB NEW ZEALAND

(opens in a new tab)
Silver Cannes Lions
RENAULT - CARS TO WORK

Automotive

RENAULT - CARS TO WORK

RENAULT, PUBLICIS CONSEIL

(opens in a new tab)
Silver Cannes Lions
HANDSHAKE HUNT

Travel, Leisure, Retail, Restaurants & Fast Food Chains

HANDSHAKE HUNT

MERCADO LIBRE, GUT

(opens in a new tab)
Silver Cannes Lions
THE ORIGINAL MOUTHFUL

Travel, Leisure, Retail, Restaurants & Fast Food Chains

THE ORIGINAL MOUTHFUL

MCDONALD'S, DDB SYDNEY

(opens in a new tab)
Silver Cannes Lions
SOLAR IMPULSE - PRET À VOTER

Not-for-Profit / Charity / Government

SOLAR IMPULSE - PRET À VOTER

SOLAR IMPULSE, PUBLICIS CONSEIL

(opens in a new tab)
Silver Cannes Lions
CHARMOLOGY

Social Engagement & Integration for Live Experience

CHARMOLOGY

LUCKY CHARMS, VML

(opens in a new tab)
Silver Cannes Lions
ALDIDAS

Social Engagement & Integration for Live Experience

ALDIDAS

ALDI UK, McCANN MANCHESTER

(opens in a new tab)
Silver Cannes Lions
THE INVINCIBLES / IPHONE

Use of Mobile & Devices

THE INVINCIBLES / IPHONE

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Silver Cannes Lions
INFLATION COOKBOOK

Customer Acquisition & Retention

INFLATION COOKBOOK

SKIPTHEDISHES, DENTSU CREATIVE

(opens in a new tab)
Silver Cannes Lions
THE LAST BARF BAG

Live Brand Experience or Activation

THE LAST BARF BAG

DRAMAMINE, FCB CHICAGO

(opens in a new tab)
Silver Cannes Lions
DREAMCASTER

Live Brand Experience or Activation

DREAMCASTER

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

(opens in a new tab)

More Entries from TBWA\MEDIA ARTS LAB

24 items

Grand Prix Cannes Lions
TIME

Home Electronics & Audio-Visual

TIME

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Grand Prix Cannes Lions
SURFER

Home Electronics & Audio-Visual

SURFER

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Grand Prix Cannes Lions
WIRED MAGAZINE

Home Electronics & Audio-Visual

WIRED MAGAZINE

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Grand Prix Cannes Lions
NEW YORKER

Home Electronics & Audio-Visual

NEW YORKER

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Grand Prix Cannes Lions
WALLPAPER

Home Electronics & Audio-Visual

WALLPAPER

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Grand Prix Cannes Lions
WORLD GALLERY

Integrated Campaigns led by Outdoor

WORLD GALLERY

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Gold Cannes Lions
SHARE YOUR GIFTS

Fiction Film: Up to 5 minutes

SHARE YOUR GIFTS

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Gold Cannes Lions
THE OCEAN

Script

THE OCEAN

CONSERVATION INTERNATIONAL, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Gold Cannes Lions
COLE R

Home Appliances, Furnishings, Electronics & Audio-Visual

COLE R

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Gold Cannes Lions
BRENDAN O

Home Appliances, Furnishings, Electronics & Audio-Visual

BRENDAN O

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Gold Cannes Lions
CIELO D

Home Appliances, Furnishings, Electronics & Audio-Visual

CIELO D

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Gold Cannes Lions
JIRASAK P

Home Appliances, Furnishings, Electronics & Audio-Visual

JIRASAK P

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Gold Cannes Lions
TEPPO K

Home Appliances, Furnishings, Electronics & Audio-Visual

TEPPO K

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Gold Cannes Lions
AIRPODS—BOUNCE

Consumer Durables

AIRPODS—BOUNCE

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Gold Cannes Lions
BEHIND THE MAC — MAKE SOMETHING WONDERFUL

Consumer Durables

BEHIND THE MAC — MAKE SOMETHING WONDERFUL

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Gold Cannes Lions
INTENTION

Broadcast and Animated Communication - Other video content

INTENTION

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Gold Cannes Lions
SHARE YOUR GIFTS

Animation

SHARE YOUR GIFTS

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Gold Cannes Lions
FUZZY FEELINGS

Consumer Goods

FUZZY FEELINGS

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Gold Cannes Lions
SHOT ON IPHONE BY DAMIEN CHAZELLE—VERTICAL CINEMA

Social Trends

SHOT ON IPHONE BY DAMIEN CHAZELLE—VERTICAL CINEMA

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Gold Cannes Lions
DON'T GIVE UP

Other Consumer Products

DON'T GIVE UP

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Gold Cannes Lions
SHOT ON IPHONE 13 PRO - THE COMEBACK

Cultural Insight

SHOT ON IPHONE 13 PRO - THE COMEBACK

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Silver Cannes Lions
SHOT ON IPHONE / LITTLE GARLIC

Fiction Film: 5-30 minutes

SHOT ON IPHONE / LITTLE GARLIC

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Silver Cannes Lions
ANOTHER BIRTHDAY

Casting

ANOTHER BIRTHDAY

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)
Silver Cannes Lions
SHARE YOUR GIFTS

Consumer Durables

SHARE YOUR GIFTS

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)