This outdoor campaign celebrates a timeless truth: Coca-Cola and great food are just meant to be together. As billboards in busy metropolitan areas, white type on Coca-Cola red gave us the stopping power we needed. Using nothing more than the Coca-Cola font, TCCC Unity, and a fraction of the Coca-Cola logo we conveyed the message that Coca-Cola and great food are meant to be together. The aim was to trigger serving suggestions from classic to regional favourites. This resulted in an agile toolkit, developed to be shared globally.

This campaign was designed to work across multiple global markets to reinforce Coca-Cola's magical connection with food. A timeless truth about the brand is that wherever there's great food, an ice-cold Coca-Cola is within reach. We created executions that celebrate everything from globally loved food to local favourites.

Fish Taco: Popular Mexican meal with fish served inside a warm tortilla.

Meals are the #1 drinking occasion for Coca-Cola. Wherever there’s food, there’s Coca-Cola to make the meal complete. But, with rising competition across all markets we needed to solidify Coca-Cola’s position as the most iconic drink to have with meals. So, we tapped into people’s deep connection with food, and suggested the most perfect pairings to remind people that Coca-Cola is an integral part of mealtime. Magic Duos is a global idea that can be efficiently adapted and scaled across markets. It launched in Canada and Mexico at targeted locations, including a takeover at Toronto’s busiest intersection and outside Mexico City’s most popular malls.

Meals are the #1 drinking occasion for Coca-Cola. The connection to food is critical to the brand’s market share and their target market’s daily consumption rituals. This campaign was designed to reinforce Coca-Cola's association with food with the broadest reach possible.

The executions lunched in Canada and Mexico at targeted locations, including a takeover at Toronto’s busiest intersection and outside Mexico City’s most popular malls with an estimated pedestrian traffic reach of 25+ million. The executions have helped the brand to retain the biggest market share in both these geographies. Due to the low production cost of developing the assets, the campaign has been one of most cost-effective “Meals” orientated platforms for Coca-Cola to date.

Fish Taco: Popular Mexican meal with fish served inside a warm tortilla.