The Coca-Cola logo has remained relatively unchanged since its creation. Its simplicity and classic typography have allowed it to endure decades of changing design trends. The Coca-Cola logo is one of the most recognized symbols in the world. Its distinctive script font and red colour are instantly associated with the brand. So, using nothing more than a quarter of the logo, typography and two colours, we created an iconic message that celebrated a timeless tradition - the fact that Coca-Cola and great food go perfectly together.

This campaign was designed to work across multiple global markets to reinforce Coca-Cola's magical connection with food. A timeless truth about the brand is that wherever there's great food, an ice-cold Coca-Cola is within reach. We created executions that celebrate everything from globally loved food to local favourites.

Large Fries: Deep-fried potato slices.

Meals are the #1 drinking occasion for Coca-Cola. Wherever there’s food, there’s Coca-Cola to make the meal complete. But, with rising competition across all markets we needed to solidify Coca-Cola’s position as the most iconic drink to have with meals. So, we tapped into people’s deep connection with food, and suggested the most perfect pairings to remind people that Coca-Cola is an integral part of mealtime. Magic Duos is a global idea that can be efficiently adapted and scaled across markets. It launched in Canada and Mexico at targeted locations, including a takeover at Toronto’s busiest intersection and outside Mexico City’s most popular malls.

Large Fries: Deep-fried potato slices.

Coca-Cola is an iconic brand, so we wanted the executions to be bold, brave, and unmissable. We aimed to use the least amount of information to create the biggest possible impact. As posters and billboards in busy metropolitan areas, white type on Coca-Cola red gave us the stopping power we needed. The idea was to trigger serving suggestions from classic to regional favourites. Using nothing more than the Coca-Cola font, TCCC Unity, and a fraction of the Coca-Cola logo we conveyed the message that Coca-Cola and great food are meant to be together. Using the first two (co) and last two (la) letters of the logo we conceptualized numerous food names that would work within the system. This resulted in a global toolkit, developed to be efficiently disseminated for multiple markets. The layouts can be easily optimized from large scale outdoor sites to social posts.