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Best Use of Television

IT'S NO PICNIC

CADBURY, GEORGE PATTERSON Y&R

Best Use of Outdoor

CTT EXPRESSO COMMITMENT

CTT, FISCHER PORTUGAL

Best Use of Ambient Media: Large Scale

GO BEYOND BORDERS

CNN, HEIMAT

Best Use of Special Events and Stunt/Live Advertising

AUDITORIUM

HEINEKEN, JWT ITALIA

Best Use of Online Advertising

CHOOSE A DIFFERENT ENDING

METROPOLITAN POLICE SERVICE, ABBOTT MEAD VICKERS BBDO

Best Use of Branded Content

BEYOND THE STILL

CANON, GREY NEW YORK

Financial Products & Services

LIVE AND UNEDITED

FIRST DIRECT, MINDSHARE

Commercial Public Services

YELLOW CHOCOLATE

YELLOW PAGES, COLENSO BBDO

Best Use of Radio

DOG RADIO

GRABARZ & PARTNER

Best Use of Newspapers

FLANNEL

COSAN LUBRIFICANTES, LEW'LARA\TBWA

Best Use of Ambient Media: Small Scale

PEDIGREE ADOPTION DRIVE

MARS, STARCOM MELBOURNE

Best Use of Ambient Media: Large Scale

CHALKBOT

NIKE, WIEDEN+KENNEDY

Best Use of Special Events and Stunt/Live Advertising

TELETRANSPORTER

AB INBEV, DEL CAMPO/NAZCA SAATCHI & SAATCHI

Best Use of Online Advertising

BEING HOMELESS

SAMUSOCIAL, PUBLICIS CONSEIL

Best Use of Other Digital Media, including Mobile Devices

REAL RACING GTI

VOLKSWAGEN, AKQA

Best Use of Branded Content

REPLAY

GATORADE, TBWA\CHIAT\DAY LA

Financial Products & Services

MISS PENNY

ING BANK, EURO RSCG BRUSSELS

Business Products & Services

CTT EXPRESSO COMMITMENT

CTT, FISCHER PORTUGAL

Charities, Public Health & Safety, Public Awareness Messages

PEDIGREE ADOPTION DRIVE

MARS, STARCOM MELBOURNE

Best Use of Television

THE BUBBLE PROJECT

BEKOL, BAUMANN BER RIVNAY SAATCHI & SAATCHI

Best Use of Television

WORLD'S STICKIEST AD

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Best Use of Cinema

LAST CALL

NBC, JUNG von MATT

Best Use of Cinema

CINEMA REAR VIEW MIRROR

EUROPCAR GERMANY, OGILVY FRANKFURT

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