IDverse is the first, and only, universal patient safety initiative that goes beyond the hospital. Nowadays, protocols demand engagement and accountability from healthcare professionals. This is the first time that patients are included in the battle against adverse events. And, on that front, now brands can transform personal items into media that fosters patient safety: necklaces, bracelets, water bottles, and credit cards. Every personal and non-transferable can carry medical identification, easy to see in the first few seconds of an emergency and save many lives.

Brazil has a Health Regulatory Agency, ANVISA, which is equivalent to the FDA. OTC products can advertise directly to consumers, but encouraging consumption is not allowed as a call to action. When there is the need to mobilize patients for treatment, brands can create unbranded disease awareness campaigns.

IDverse is available to patients, nurses and doctors. It works inside and outside the hospital.Outside the hospital, brands can help consumers put their health awareness on full display, guiding them to share lifesaving information that is essential in an emergency. Inside, doctors and nurses can provide higher quality service immediately.