Innovation > Innovation

PACHUCHO: FEEL CLOSER

HAVAS HEALTH & YOU, New York / undefined / 2019

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Overview

Credits

Overview

Why is this work relevant for Innovation?

Pachucho is a first in healthcare, but also a first in technology of shared human touch. And represents the beginning of a whole new range of remote technologies that are human, emotional and touch-based.

Background

Pachucho is an interactive tool created to improve emotional health records and to be used in hospital environments so fully integrates the consequent limitations into the very beginning design process.

The intention of this technology is to transfers a real physical sensation reproducing human behavior and the power of hugs.

Describe the idea

INSIGHTS

We all know how long term hospitalization affects childhood cancer patients. However there is a huge impact also on their siblings left behind that still represents a pending issue.

Psycho-oncologists refer the post-treatment emotional scars of siblings are almost worst than those of the children that suffer the cancer. Their traumas range from stress, anxiety, depression, guilt, diminished social support, broken family, bonds exclusion, burden, etc...

INTENTION/PURPOSE

Hugs transform lives and represent human love better than anything. Imagine a loving hug from the sibling left at home to the sibling struggling with cancer. Pachucho is an interactive attachment doll wirelessly connected to it's twin doll. When hugged, Pachucho sends hugs to it's twin: it transfers a real physical sensation in real time.

NEW INNOVATION

Pachucho is a first in healthcare, but also a first in technology of shared human touch.

What were the key dates in the development process?

- Idea Development and Virtual Prototype: 2018

- Technical analysis and hardware architecture development (electronics and communication items): 2018

- Provisional Application was filed with the United States Patent and Trademark Office. April 2, 2019

U.S application serial No. 62/828,307

- Applications to register Pachucho name and logo with the US Trademark Office. April 19, 2019

Name: No. 88/393193

Logo: No. 88/393187

- Twin dolls prototyping + communications deployment + hardware optimization. April, 2019

- Product prototype development (ready to production). Sept, 2019

Describe the innovation/technology

Pachucho is an interactive attachment doll wirelessly connected to it's twin doll. When hugged, Pachucho sends hugs to it's twin transferring a real physical sensation in real time.

COMPONENTS

- WIFI 2.4GHz 802.11n wireless

- BLUETOOTH 4.1 Classic, Bluetooth Low Energy

- LED RGB: Pachucho’s belly illuminates warning the reception of the hug. And the kid feels it as well thanks to a subtle vibration: VIBRATOR 11000rpm-5V

- INFLATABLE DEVICE: Pachucho seems “real” as it breathes transmitting calm and relaxation.

- It has a “pear shape” that makes it huggable. Its skin is made of anti-bacterial materials. And you can extract the technological componentes easily for washing.

- WIRELESS BATTERY 10W (2000mA/5V): Pachucho does not carry cables or plugs and it recharges wirelessly.

- GYROSCOPE: Pachucho has a sensor of movement integrated that detects the interaction with the child.

- It enters in “night mode” when the child sleeps.

Describe the expectations/outcome

The aim of Pachucho is to introduce it at hospitals as part of the holistic treatment approach for patients suffering cancer and other long-term hospitalization conditions.

As a supporting tool Pachucho will help psycho-oncologists in their daily complex routine managing the psychological mood of the kids at hospital as well as the healthy siblings at home.

Scalability:

Prototype

Few units to test (and potentially drive observational studies in hospitals): 10-50u

Introducing in hospitals as part of the therapy: 100-1,000u

Widely support by Pharmaceutical Companies and in different therapeutic areas: 1,000-10,000u

Pachucho is a first in healthcare, but also a first in technology of shared human touch. Pachucho represents the beginning of a whole new range of remote technologies that are human, emotional and touch-based.

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