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IT’S IN OUR HANDS: KIDS

SAATCHI & SAATCHI WELLNESS, New York / COALITION TO STOP GUN VIOLENCE / 2015

CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

BriefExplanation

The Power to Stop Gun Violence Is in Our Hands:

Another public shooting has occurred and who’s responsible? The gunman? The culture? The press? The politicians? Or the voters?

This campaign features a group of young people reading about and reacting to a shooting. They have blood on their hands.

Execution

BROADCAST ANNOUNCER:

It is an incredibly busy time here in this newsroom as we’re pulling together what’s turning out to be the deadliest campus shooting in US history. At least 30 people believed to be killed on the campus of Virginia Tech University in Blacksburg...

VOICE OVER:

You did not buy the guns. You did not load the bullets. You did not empty the chamber.

But you voted. You voted for politicians that refused to support common sense gun laws.

Vote only for candidates who will fight to reduce gun violence.

Learn more at the Coalition to Stop Gun Violence at CSGV.org.

The solution is in our hands.

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