Film > Culture & Context
LET'S CELEBRATE
WOLF BKK, Bangkok / CENTRAL DEPARTMENT STORE / 2024
Overview
Credits
Overview
Why is this work relevant for Film?
The film portrays how Thai people celebrate Christmas in a way that is unlike any other.
Please provide any cultural context that would help the Jury understand any cultural, national or regional nuances applicable to this work.
Thailand's Christmas celebration is like no other. Thais embrace festivities, from Chinese New Year to Halloween, infusing each with our unique touch. This year, let’s celebrate Christmas in our distinctive and joyous way.
While turkey and homie gravy are the common menu for dinner on Christmas, roasted chicken with papaya salad is eaten by Thai people instead. There are no pine trees in Thailand; therefore, we can decorate any trees we want. Even Though it’s quite different in some parts, it still has its beauty in Thai Style. Thus, in the end, the film encourages people to celebrate up to their satisfactions but never forget to give the best gift to a special one.
Write a short summary of what happens in the film
The film portrays how Thai people celebrate Christmas in a way that is unlike any other.
While turkey and homie gravy are the common menu for dinner on Christmas,
roasted chicken with papaya salad is eaten by Thai people instead.
There are no pine trees in Thailand; therefore, we can decorate any trees we want.
Even Though it’s quite different in some parts, it still has its beauty in Thai Style. Thus, in the end, the film encourages people to celebrate up to their satisfactions but never forget to give the best gift to a special one.
Background:
Thais are embraced festivities from various cultural contexts; be it
Chinese New Year to Halloween. However, we still infuse each with our unique touch. This includes the way Thais’ celebrate Christmas.
Therefore, this year, Central Department Store launched the Year End Sale by encouraging the customers to fill their hearts with the joy of celebrating Christmas in Thai style with the greatest gifts from Central Department Store.
Describe the Impact:
Total Impressions: 32 Million
Sales increased by 27.3% from last year’s promotional period
Please tell us about the social behaviour and cultural insight that inspired the work.
Thais are embraced festivities from various cultural contexts; be it
Chinese New Year to Halloween. However, we still infuse each with our unique touch. This includes the way Thais’ celebrate Christmas.
More Entries from Social Behaviour & Cultural Insight in Film
24 items
More Entries from WOLF BKK
22 items
