LOST IN VAL SINESTRA got to the heart of the target group by means of the mystery/horror/thriller genre. Using Facebook Connect, the cast of a fictional movie trailer was put together from 10 Facebook friends and personalised in a matter of seconds. The friends' profile pictures and names (audio, video, text) were then cleverly incorporated into the storyline in a stunning three-minute trailer for a horror movie. Brought to you by Swisscom TV.

The objective of the LOST IN VAL SINESTRA promotion was to convince a young, Internet-savvy target audience that Swisscom TV is Switzerland’s number-one provider for video-on-demand and TV entertainment.

LOST IN VAL SINESTRA is going viral with completely personalised movie trailers through all online channels: More than 270,000 personalised movies spreading around the world. Each film was sent to the 10 friends involved, or posted to their wall – that’s 2.7 million posts waiting to be viewed by others – reflected in the 2,048,778 page views. It’s no wonder LOST IN VAL SINESTRA has been awarded with a “Double Rainbow Awesome” by the tech press.

A groundbreaking engine developed especially for LOST IN VAL SINESTRA personalises the trailer at the touch of a button using Facebook Connect: featuring more than just one person and in all parts of the film. The movie is then automatically posted onto the wall of all friends involved, thus generating incredible scope (10 friends with an average of 130 friends x 270,000 films generated). LOST IN VAL SINESTRA thus positions the Swisscom TV brand as the leading provider in entertainment and forward-looking technology. The promotion itself took place very subtly and took the user directly to the Swisscom Online Shop. The target group was informed about the campaign by short trailers in cinemas.