LOST IN VAL SINESTRA is an online campaign for Swisscom TV’s video-on-demand range. Using Facebook Connect, the cast of a fictional movie trailer is put together from 10 Facebook friends and cleverly personalised in a matter of seconds.

The friends' profile pictures and names (audio, video, text) are then cleverly incorporated into the storyline in a stunning three-minute trailer for a horror movie. Just like Swisscom TV VOD, LOST IN VAL SINESTRA offers great cinema at the touch of a button.

LOST IN VAL SINESTRA is going viral with completely personalised movie trailers through all online channels: More than 270,000 personalised movies spreading around the world. Each film is sent to the 10 friends involved, or posted to their wall – that’s 2.7 million posts waiting to be viewed by others – reflected in the 2,048,778 page views. It’s no wonder LOST IN VAL SINESTRA has been awarded with a “Double Rainbow Awesome” by the tech press.

The campaign was launched with a true story about the Hotel Val Sinestra. In Summer 2010 newspapers wrote about the ghost Guillaume, which had been haunting the hotel since the late 1920s. Suddenly, rumours about a Hollywood production at the hotel also made it into the papers.

On July 16th, a campaign started on Facebook, a microsite and in cinemas all over Switzerland. By pretending to be a new Hollywood movie, 10 to 15-second trailers advertised the release date of July 23rd and a mysterious website featuring more trailers and a secret hint about ‘room no. 5’ – a hidden place in the movie where your friends might be found. On July 23rd, the LOST IN VAL SINESTRA virus began to spread - and swept the world in a matter of days.