The objective of the LOST IN VAL SINESTRA promotion is to convince a young, Internet-savvy target audience that Swisscom TV is Switzerland’s number-one provider for video-on-demand and TV entertainment.

LOST IN VAL SINESTRA is going viral with completely personalised movie trailers through all online channels: More than 270,000 personalised movies spreading around the world. Each film is sent to the 10 friends involved, or posted to their wall – that’s 2.7 million posts waiting to be viewed by others – reflected in the 2,048,778 page views. It’s no wonder LOST IN VAL SINESTRA has been awarded with a “Double Rainbow Awesome” by the tech press.

LOST IN VAL SINESTRA gets to the heart of the target group by means of the mystery/horror/thriller genre. Using Facebook Connect, the cast of a fictional movie trailer is put together from 10 Facebook friends and personalised in a matter of seconds. The friends' profile pictures and names (audio, video, text) are then cleverly incorporated into the storyline in a stunning three-minute trailer for a horror movie. The promotion itself takes place very subtly at the end of the film and takes the user directly to the Swisscom Online Shop – where he can order Swisscom TV online.

Just like Swisscom TV, LOST IN VAL SINESTRA offers great cinema at the touch of a button. By means of a film based on the horror/mystery genre and Facebook Connect, LOST IN VAL SINESTRA gets right to the heart of the target group. The promotion is therefore kept as simple as possible – but in conjunction with the latest technology and the entertainment value of tomorrow.