A humorous film framed as a pep talk for men to go out and live life to the fullest on the days that everybody else wishes would just end.

We wanted to steer away from the straight VO approach on Axe: Monday and deliver an epic monologue. They tracked down a TV personality from Florida, who was used to performing punchy motivational live shows to vast audiences. We flew him in to London and recorded him in a cavernous and iconic London venue, with multiple mic perspectives recorded from the PA system, directing him to deliver what should feel like a live performance to a real crowd.