Health and Wellness > Consumer Products Promotion

PROJECT ICONTACT

BLKJ HAVAS, Singapore / U MOBILE / 2024

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Overview

Credits

Overview

Why is this work relevant for Digital Craft?

Project iContact epitomizes digital craft by seamlessly blending cutting-edge technology with meticulous design. Through precise integration of facial recognition and augmented reality into smart glasses, it offers a harmonious interaction between digital and physical realms. Its user-friendly interface and customizable visuals demonstrate meticulous attention to detail, enhancing the experience for individuals, notably those with autism. This project showcases the power of digital craft to create purposeful, empathetic solutions that positively impact lives.

Please provide any cultural context that would help the Jury understand any cultural, national or regional nuances applicable to this work.

This project was conceived in response to the pressing need to address the challenges faced by individuals with autism in maintaining facial focus, a crucial aspect of social interaction and communication. U Mobile, as a telecommunications brand in Malaysia, recognized the opportunity to leverage its expertise and resources to develop a meaningful solution that aligns with its commitment to inclusivity and innovation. Malaysia, like many other countries, has a growing awareness of autism spectrum disorder and an increasing emphasis on fostering inclusivity and support for individuals with diverse needs. The collaboration with Olympic Special Team Malaysia reflects U Mobile's dedication to local partnerships and community engagement, highlighting its role as a socially responsible brand. The timing of the project coincides with advancements in technology, particularly the rollout of 5G networks, presenting an opportune moment to harness its capabilities for societal impact.

Background:

Individuals with autism often struggle with maintaining facial focus due to sensory sensitivities and communication difficulties, hindering their social interactions and emotional regulation.

U Mobile's collaboration with the Olympic Special Team Malaysia demonstrates its dedication to inclusivity, fostering innovative solutions to support individuals with autism. This year, we wanted to show how 5G capabilities can do even more.

Our main objective was to address the specific needs of individuals with autism by leveraging technology to mitigate sensory overload and communication barriers, while simultaneously showcasing the potential of the 5G network in developing meaningful solutions for people.

Describe the creative idea

Project iContact pioneers a transformative solution by integrating cutting-edge technology with empathy. Through the collaboration between U Mobile and Olympic Special Team Malaysia, smart glasses become instruments of empowerment for individuals with autism. This innovative approach leverages 5G connectivity for real-time facial recognition and augmented reality, ensuring seamless interaction and responsiveness. By projecting soothing visuals around the user's face, the system aids in maintaining facial focus and reducing sensory overload. This not only addresses a critical need within the autism community but also fosters inclusivity and societal understanding. Users can personalize their experience in real-time via a user-friendly interface, promoting individual autonomy. Making the software open source encourages global collaboration, enhancing its impact and relevance. Ultimately, Project iContact epitomizes the fusion of technology, compassion, and social responsibility, delivering a profound and transformative brand experience.

Describe the execution

Project iContact involved the integration of sophisticated technology into smart glasses, combining facial recognition and augmented reality seamlessly. U Mobile's collaboration with experts in autism and technology ensured the software's efficacy in aiding facial focus. The software was meticulously crafted to provide a user-friendly interface for real-time image selection.

Placement of the software within smart glasses was strategic, offering a discreet yet accessible solution for individuals with autism. The glasses' unobtrusive design allowed users to navigate social situations without drawing attention to their condition, promoting inclusivity and confidence.

Project iContact's scale is notable, with its open-source nature enabling widespread adoption and customization. By making the software freely available, U Mobile facilitated collaboration among developers and autism institutions globally, expanding its reach and impact.

Brand relevance was evident in U Mobile's commitment to social responsibility and innovation. Project iContact aligned with the brand's ethos of leveraging technology for positive societal change, enhancing its reputation as a forward-thinking company dedicated to improving lives.

Touch points included online platforms for software download, support forums for users, and collaboration channels for developers, ensuring a holistic user experience and community engagement.

Materials, style elements, and design choices prioritized functionality and comfort, with lightweight frames and adjustable components to accommodate diverse users. The software's interface featured intuitive controls and customizable visuals, reflecting U Mobile's dedication to user-centric design.

Methods and process involved extensive research, prototyping, and testing phases, ensuring the software met the needs of individuals with autism while adhering to technical requirements. Collaborative workshops and feedback sessions facilitated iterative improvements, culminating in a refined product ready for launch.

The timeline encompassed months of research, development, and collaboration, with milestones for software refinement, compatibility testing, and community outreach. U Mobile's agile approach enabled timely adjustments based on user feedback, ensuring a successful and impactful launch.

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