RUNNING ADWEAR NFT is a NFT that can be worn by people who enter the metaverse. Wearing it, you can broadcast advertising messages for brands while running in the metaverse. This is a new mobile media specifically designed for brand promotion in the metaverse.

Currently, the metaverse is a blue ocean for both brands and individuals, but it has a certain entry threshold. For brands, the existing marketing methods in the metaverse require a large budget, which is not flexible enough for smaller marketing units or brands with limited annual marketing budgets. For individuals, the metaverse is still a vague concept, and most people choose to wait and observe. We are thinking about ways to lower the entry threshold for brands and consumers, achieving a win-win situation!

RUNNING ADWEAR NFT is the first NFT empowered by sports and marketing, an outfit that allows people to wear in the metaverse. When people wear the RUNNING ADWEAR NFT, they become movable media in the metaverse, running and broadcasting advertising messages for brands, using consumers to welcome brands into the metaverse. At the same time, by exchanging running steps for advertising revenue, brands and consumers can enhance each other's benefits and achieve a win-win situation.

We propose a GameFi model that allows brands and people to profit together, by providing brands with a low-threshold yet high-reward metaverse marketing solution. At the same time, we provide people with greater incentives and encourage them to step into the metaverse. This creates a future marketing model that benefits both brands and consumers, generating better advertising results and mutual rewards.

When people own the "RUNNING ADWEAR NFT," they will receive regular advertising missions via the app, which they can complete by activating the advertising messages onto their NFT. Next, by wearing VR glasses or using a treadmill screen, users enter the metaverse world, where they can synchronize their real-world running pace with their virtual avatar through the phone's sensors and gyroscope. Every step taken can bring advertising exposure for the brand, and the accumulated steps can be converted into rewards for the user. Moreover, people can also run together with other runners to generate even greater advertising effects and profits. By combining sports and marketing, RUNNING ADWEAR NFT empowers brands and players to create the most futuristic marketing model, bringing brands into the metaverse.

Since the launch of RUNNING ADWEAR NFT, it has attracted interest and collaboration from brands and media companies, who are extremely confident that this is a new opportunity for metaverse marketing. Currently, we have collaborated with Taiwan's largest media company: dentsu X, Carat, as well as clients such as KFC, Taisho Pharmaceutical, Honda, etc. By combining the metaverse, shared economy, and consumer/fashion/sports communities, we have elevated advertising media strategies to a whole new level, leading brands to officially enter the metaverse!

The unique feature of RUNNING ADWEAR NFT is that it doesn't require a fixed channel. As long as consumers wear this NFT, every metaverse can become a channel for brand promotion.

In Taiwan, about 70% of users under the age of 35 are looking forward to the arrival of the metaverse. At the same time, nearly 80% of users are interested in experimenting with the use of virtual avatars in the metaverse. For many consumers, virtual avatars can be used in various scenarios such as work meetings, socializing, concerts, and live events. Additionally, nearly 50% of users have use NFT content, and more than 52% of users choose trustworthy platforms to trade NFTs. This demonstrates that the metaverse is a highly potential blue ocean market in Taiwan.

However, although most companies and consumers are looking forward to the metaverse, they are still in a wait-and-see attitude. RUNNING ADWEAR NFT allows consumers to enter the metaverse together with brands through GameFi model that earns rewards while playing, thereby promoting the metaverse economy.