Radio and Audio > Innovation in Radio & Audio

VOICE FROM THE HEART

DENTSU CREATIVE TAIWAN, Taipei City / TAIWAN ASSOCIATION AGAINST DEPRESSION & PANASONIC REDISCOVER MUSIC / TECHNICS / 2023

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Overview

Credits

Overview

Write a short summary of what happens in the radio or audio work.

"Voice From the Heart" uses "sound" as a medium to transform the intangible depression emotions in people's hearts into "tangible and audible" music!

1."Voice From the Heart " in interactive films:

Through interactive films, the hidden inner voices of depressed teenagers are exposed, such as the startled sound of washing hands or the anxious sound of cutting desk, etc. These are the tiny signals that they call for help.

2.AI-generated individual’s "Voice From the Heart":

We use AI music technology to instantly convert the data that people fill in the depression scale into "personal unique inner melody".

3.AI-generated collective "Voice From the Heart":

As more people participate in and more depression scale data is collected, AI creates the first song that hears the voices of all depressed teenagers, and each person's heart voices become a part of the song.

Translation. Provide a full English translation of any audio.

*Audio: the song of "the heart voices of 20,000 depressed teenagers" generated by AI which represents the real heart voices of all depressed teenagers (*no lyrics).

Background:

In Taiwan, one in every seven teenagers suffers from depression. However, the Taiwanese society still holds prejudice against depression, causing patients to choose to ignore and suppress their negative emotions, and pretending to be no different from ordinary people. Ultimately, 3/4 of them do not seek medical attention earlier and end up committing suicide. Therefore, we hope to raise public awareness of this issue and pay attention to the situation of teenagers around us. At the same time, we also hope to change the perception of teenagers towards their negative emotions, so that they are willing to face their inner voices and seek help from others.

Describe the Impact:

"Voice From the Heart" is an experiential journey that guides the public to listen to the inner voices of people with depression step by step!

1.Motivating 20,000 teenagers to fill out the "depression scale" online!

Using AI music technology, the public's "depression scale" symptom data is converted into "personal unique inner melody", so that depressed teenagers are willing to start listening to and sharing their inner voice and take the first step in overcoming depression!

2.Launch the world's first song that "gathering the voices of 20,000 depressed teenagers"!

Every teenager's "heart voices" in the scale has been turned into a part of this song, letting them know that they are not alone.

3. 600% organic reach increased in social media, and 50,000 people were reached by campus publicity campaigns. More and more people are starting to pay attention to depression and listen to each other's "heart voices".

Please outline the innovative elements of the work

1.Transforming "the depression scale data” into "audio”, promoting prevention and treatment of depression.

"Voice From the Heart" transforms the patient's experience journey from simply filling out the scale for understanding their own symptoms to listening to their heart voices. Finally, the campaign successfully motivating them to fill out the scale, and even willing to share their inner voices. Sharing is the first step in overcoming depression.

2.Using the heart voices of people to comfort the loneliness of depression patients.

Applying AI music technology, collecting the data from everyone's depression scale, and launching the world's first song that gathering “the voices of 20,000 depressed teenagers"! Let people with depression know that they are not alone and encouraging them are to share their depression with the outside world.

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